Missoni Sport
Missoni Sport was first launched in 1985 under the creative direction of Luca Missoni.[22] It was initially licensed out to Malerba, brought in-house in January 2002 and eventually discontinued in 2007.[23][6]
Missoni Sport was relaunched in 2022,[24] now produced in-house as a wellness and comfort line, retailing at around 20 per cent less than the signature brand.[19] In 2023, it launched a capsule collection of tracksuits, cardigans, hoodies and sweatshirts in collaboration with soccer player Mike Maignan.[22]
M Missoni
M Missoni, a less expensive line, was introduced in 1998 and initially manufactured and distributed by Marzotto.[23] Margherita Maccapani Missoni, granddaughter of Rosita Missoni, served as the label's creative director from 1998 until 2021.[25]
In 2012, M Missoni launched its first accessories collection.[26] Missoni later brought the M Missoni line in-house in April 2018, selecting Italian manufacturing company Gilmar SpA as a production partner for the line. This followed the expiration of the licensing agreement with Valentino Fashion Group, which had first been signed in 2005.[27]
By 2019, M Missoni's sales amounted to around 30 million euros.[27]
Missoni Home
Missoni Home has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm.[23]
In 2012, Missoni Home launched its cooperation with the 645-unit Acqua Livingstone tower in Manila, as the first residential building in the world for the brand to fully equip.[29]
In 2021, Missoni signed an agreement with Dar Al Arkan Real Estate Development Company to use its Missoni Home line to decorate the apartments and penthouses of the Urban Oasis, a 38-floor waterfront building under construction by the Dubai Canal.[19] As part of Missoni Home, the company launched the Missoni Resort Club project in 2022, customizing the Le Carillon beach club in Paraggi and the One&Only Reethi Rah resort in the Maldives. By 2023, a Missoni Resort Club outpost opened in collaboration with Nikki Beach Costa Smeralda in Porto Cervo.[30]
Hotel Missoni
In November 2005, Missoni and the Rezidor Hotel Group signed an agreement to create Hotel Missoni, with plans to have 30 hotels open or in development by 2012.[31] Two Hotel Missoni branches eventually opened in Edinburgh (2009) and Kuwait City (2011).[32] The hotel agreement ceased in 2014, and the Edinburgh hotel was rebranded as Radisson Collection.[33]
Missoni Kids
Missoni operated a licence with Children Worldwide Fashion until early 2000s, when it was brought in-house with a more restricted product offer.[34] In 2022, Missoni signed a multiyear licensing agreement with Italian manufacturing company Simonetta for the development, production and worldwide distribution of the Missoni Kids line, starting from the spring 2023 collection.[34]
Other activities
The company launched its first perfume – manufactured by Charles of the Ritz[35] and developed and distributed by Max Factor[36] – in 1982,[23] although the license is now held by Estée Lauder.
In 2011, Target offered Missoni for Target, a limited-edition collection including home goods; accessories; and apparel for women, men, girls, and babies both in stores and online.[37][38]
