Miss Selfridge is a British fashion brand and former high street store chain which began as the young fashion section of Selfridges department store in London in 1966. It was part of the Arcadia Group, controlled by Sir Philip Green,[1] which went into administration in late 2020. The Miss Selfridge brand was purchased by ASOS on 1 February 2021 and now operates exclusively online.[2]
History
Miss Selfridge got its name when Charles Clore, the owner of Selfridges at the time, saw a window display in the Bonwit Teller store in New York City which showed "Miss Bonwit" dresses aimed specifically at teenagers. He later launched it throughout his Lewis's and Selfridges stores throughout the UK.[3]