Metromix LLC was a Chicago entertainment website at metromix.com, owned by the Chicago Tribune division of Tribune Publishing.[1] Founded in 1996, it served the Chicago metropolitan area, later expanding – in a partnership with the Gannett Company – to serve additional designated market areas across the United States. After the Tribune/Gannett website partnership ended in 2014, the website ceased operation, with the Chicago Tribune redirecting all access to its own main website.
History
Originally launched in 1996 as metromix.com by the Chicago Tribune, it was a local Chicago website targeting young, socially active adults looking for an insider's perspective on local trends and hotspots.[2] Users were typically 21 to 34 years of age with significant disposable income and highly active social lives. It earned various awards including the EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program.[3]
In 2007, Metromix became a joint venture between the media conglomerates