Capri (1970–1975)
The first generation of the Capri was a captive import produced by Ford of Europe in Cologne, Germany. Introduced in Europe for 1968 (and designed by Ford of Britain using locally sourced components from the Cortina MkII and Escort with plans dating back to 1964, when the development of a European variant of the Mustang commenced), the Ford Capri was marketed by the Lincoln-Mercury Division starting in April 1970. While sold through Mercury dealers, the Capri did not carry any divisional identification.[2] Priced at $2,300 at the time of its launch, ($0 in dollars ) the Capri was marketed as an economical sporty coupe (with no upscale trim levels, unlike its European-market variants e.g. the GT, RS, L, XL, and XLR which were trim levels), far smaller than the Mercury Cougar and Montego.[2]
In its adaptation to the American market, the Capri saw several minor revisions, with the two rectangular headlights of the Ford Capri replaced by four circular headlamps (shared with some upscale Capri models sold for the European market e.g. the RS or GT - the rectangular lighting did not meet FMVSS 108), grille-mounted turn signals, and side marker lights; Rostyle wheels were fitted as standard equipment. While produced in Germany as a variant of the Ford Cortina, the Capri adopted powertrain commonality with the newly introduced Ford Pinto. Originally powered by a 1.6 L Kent "crossflow" inline-four, the Capri received a 2.0 L "OHC" inline-four for 1971. As an option, for 1972, Mercury introduced a 2.6 L Cologne V6, becoming the first American-market vehicle marketed by Ford Motor Company with a V6 engine. For 1974, the V6 was enlarged to 2.8 L, as Ford revised castings for both the engine block and cylinder heads.
For 1973, the front bumper was revised to comply with 5-mph bumper standards. The previous chrome bumper was reinforced with a steel tube and attached to the frame with shock absorbers (extending the length of the body several inches). As part of the change, the Capri saw revisions to the grille, tail lights, and its rear quarter trim grilles. As part of an interior revision, the Capri was given a new steering wheel, dashboard, and seat trim along with a redesigned wiring harness. For 1974, 5 mph bumpers were fitted to both front and rear, replacing the previous chrome tube bumpers with reinforced body-colored plastic bumpers.
A Mercury version of the Ford Mustang II badged as a Capri (as evidenced by a proposal using the Mustang II's 2+2 body with a rounded rear quarter window style and characteristic bodyside sculpting) was briefly considered, but the strong sales of the Ford Capri (Mk1) as a captive import shelved those plans.[3]
Capri II (1976–1978)
After the 1974 redesign of the Ford Capri, Lincoln-Mercury commenced American sales of the Capri Mk II in 1975 as an early 1976 model. Skipping the 1975 model year entirely, Lincoln-Mercury renamed the Capri to the Capri II, again omitting any formal divisional identification from the vehicle.[2] While sharing similar styling to its predecessor, the Capri II adopted a hatchback roofline. As with the 1970–1974 Capri, to adapt to the American market, the Capri II was fitted with quad sealed-beam headlamps (foreshadowing the style of the Capri III which was only sold in Europe from 1978 onwards), grille-mounted turn signal lamps, 5-mph bumpers, and body-color side-view mirror(s).
Again maintaining powertrain commonality with the Ford Pinto, Ford Mustang II and Mercury Bobcat, the Capri II was fitted with the 2.3 L OHC engine, offering a 2.8 L V6 as an option.
After the 1977 model year, Lincoln-Mercury ended imports of the Capri II from Ford of Europe, with unsold examples sold during the 1978 model year. In total, 513,500 Capri/Capri IIs were sold from 1970 to 1978 by Lincoln-Mercury. At its peak, yearly Capri sales in North America were the highest for any import vehicle (except for the Volkswagen Beetle). Ford of Europe continued production of the car in "Capri III" form until 1986 - to all intents and purposes a facelifted Capri II.
Reception
Road & Track magazine on the 1970 Capri 1600: "...But styling and image sells cars, right? And if that's true, then it's our opinion that Lincoln-Mercury has a real winner in the Capri."[4]
R&T on the Capri 2000 in February 1971: "The Capri has a lot to recommend it. It's a solidly built, sporty compact car and (especially with the 2-liter engine) fun to drive."[5]
R&T on the Capri 2600 V6 in March 1972: "...the Capri 2600 V6 is an outstanding car. We'll bet Lincoln-Mercury dealers won't be able to get enough of them to satisfy the demand."[6]
R&T on the Capri 2800 V6: "...the V6 Capri remains a very attractive sporting car. It's solid as a Mercedes, still compact and light in the context of 1974 barrier busters, fast, reasonably economical of fuel, precise-handling, and quick-stopping: its engine and drivetrain are both sporty and refined. It's no wonder Lincoln-Mercury sold nearly 120,000 of them in 1973..."[7]
R&T on the Capri II 2.8 V6: "Once again we can report that the Capri V6 is an attractive, competent, and enjoyable car at a reasonable price. It goes, stops, and handles, it's well built and it has that sturdy, precise European character that makes it something special for Americans and Canadians. On top of all this, it's a more practical car because of its new hatchback body. A quality, European car at a realistic price-what more could one want."
Special editions
1976–1977 JPS Capri II, Capri II S - Black or white car body with gold striping, "black chrome" trim, gold and black styled steel wheels and gold badging and grille surround.
In Europe, the JPS Capri II celebrated the success of the John Player Special-sponsored Team Lotus Formula 1 team and emulated its black and gold livery. In the US, anti-tobacco advertising laws required a name change to Capri II S. The interior received special seats and door panels: black with gold cloth inserts.