History
Menulog was founded in Sydney by Dan Katz, Leon Kamenev and Kevin Sherman in 2006.[7][8][9] In 2007, the same year Menulog launched its first in-store ordering device, the business expanded to Australian cities Brisbane, Canberra and Melbourne. The following year, Menulog launched in Adelaide and Perth and expanded its reach further launching in New Zealand in 2012.
In 2009, Menulog launched its first iOS app and its first Android app in 2011.
By July 2014, the company had handled over 22 million meal orders.[10] In February 2015, Menulog and EatNow announced their agreement to merge with a 70/30 share split arrangement,[11][12] forming Menulog Group Limited. In May 2015, the company was bought by Just Eat,[13] which funded the deal by issuing new shares for 855 million Australian dollars.
In 2016, after reaching a ten million annual order milestone, Menulog lost its case against Pizza Fellas who successfully obtained interlocutory relief in the Victorian Civil and Administrative Tribunal (VCAT). The claim was brought by the Pizza Fellas Group who were granted injunctive relief to restrain Menulog from purchasing Google Adwords using Pizza Fellas' brandnames. Menulog's conduct, known as brandjacking had the effect of redirecting Pizza Fellas' customers to the Menulog website (so they could resell them back to the applicant Pizza Fellas).[14]
The group rebranded with a new logo and saw the appointment of former Groupon CEO Alistair Venn as managing director.[15]
In 2019, Menulog's British parent company, Just Eat, agreed to merge with Amsterdam-based rival Takeaway.com in an £8.2 billion deal.[16] Menulog is now a subsidiary of the combined corporation, Just Eat Takeaway.com.
By mid-2020, in the middle of the COVID-19 pandemic where demand for services delivering food from restaurants and takeaways surged, Menulog announced it had received "a high volume" of requests to join its platform. The company said they had also implemented a range of measures to support both their drivers and restaurants on their platform, such as offering contactless delivery, and halved all commission on pickup orders until further notice.[17]
In May 2024, Menulog ceased operations in New Zealand.[18][19]
In November 2025, Menulog ceased operations in Australia. Just Eat Takeaway.com said Menulog had been "navigating challenging circumstances" and that the decision would allow it to focus on other markets.[20]
