Memorex Corp. began as a computer tape producer and expanded to become both a consumer media supplier and a major IBM plug compatible peripheral supplier. It was broken up and ceased to exist after 1996 other than as a consumer electronics brand specializing in disk recordable media for CD and DVD drives, flash memory, computer accessories and other electronics.
History and evolution
Established in 1961 in Silicon Valley, Memorex started by selling computer tapes, and then other media such as disk packs. The company later expanded into disk drives and other peripheral equipment for IBM mainframes. During the 1970s and into the early 1980s, Memorex was worldwide one of the largest independent suppliers of disk drives and communications controllers to users of IBM-compatible mainframes, as well as media for computer uses and consumers. The company's name is a portmanteau of "memory excellence".[1]
Memorex entered the consumer media business in 1971 and started the ad campaign, first with its "shattering glass" advertisements and then with a series of legendary