Medion AG is a German consumer electronics company.[3] The company operates in Europe, Asia-Pacific, the United States and Australia. The company's main products are computers and notebooks, but also smartphones, tablet computers, digital cameras, TVs, refrigerators, toasters, and fitness equipment.
Today, Medion is owned by Chinese multinational technology company Lenovo,[3] who became majority shareholders in 2011 and bought it outright in 2025.
Products
Medion products in Australia[4] and the United States are available exclusively at Aldi[5] and Super Billing Computers, with some products (such as DVD players) branded as Tevion (Aldi's own brand). Some of Medion's formal laptops were sold in North America at Best Buy stores and were sold in Canada at Future Shop as Cicero Computers.[6]
In the United Kingdom, Medion products, including laptops and desktop computers, have been sold by Aldi, Sainsbury's, Somerfield, Woolworths, and Tesco, as well as being sold directly through Medion's own Web site and various other online retailers.
Medion launched Aldi Talk, also MEDIONmobile, in Germany and ALDImobile in Australia in an agreement with Aldi Stores.[7] Medion Australia Pty Limited remains the owner of ALDIMobile.[8]
In China, Medion products are sold under the Lenovo brand, but not all Lenovo-branded products are Medion products.
In Germany, Medion has launched a cloud gaming service in partnership with Gamestream in April 2020.[9]
Sponsorship
Medion sponsored Sahara Force India through Formula One team driver Adrian Sutil in Formula One from 2007 to 2011, until Sutil left the team. In 2013, Sutil returned to Sahara Force India, and Medion returned as a sponsor. Medion left the sport at the end of 2013.[10]
Medion brands
Other brands used on Medion products:
These Medion products can be recognized by the serial number starting with "MD" or "LT".[11]
- Cybercom
- Cybermaxx
- Life
- Lifetec
- Micromaxx
- Essenitel b
- Ordissimo
- ERAZER
- PEAQ
- QUIGG
Acquisition
On 1 June 2011, the Chinese multinational Lenovo Group (LNVGY) announced plans to acquire Medion AG.[12] Since August 2011, they have held the majority stake in Medion.[13] In 2025, Lenovo completed its acquisition of all remaining shares in Medion and the company was delisted from the stock exchange.[14]
See also
External links
References
- Medion: the Retail "Orchestrator" in the Computer Industry Personal Computing Industry Center, 2006, retrieved 2007-10-23^
- Medion Annual Report 2011 retrieved 2013-02-08^
- MEDION - Who we are Medion.com, retrieved 2017-01-13^
- MEDION - Products Medion.com, retrieved 5 August 2018^
- MEDION - MEDION @ ALDI Medion.com, retrieved 5 August 2018^
- Medion notebooks in Canada? Forums.anandtech.com, 15 February 2004, retrieved 5 August 2018^
- Woolworths unveils budget telco brand Theaustralian.com.au, 11 June 2015, retrieved 5 August 2018^
- Prepaid mobile phone plans from ALDImobile Aldimobile.com.au, retrieved 5 August 2018^
- Cloudgaming bei MEDION www.medion.com, retrieved 2020-08-27^
- Medion follows Sutil back to Force India Sportspromedia.com, 14 March 2013, retrieved 5 August 2018^
- Help & Information RAM (Memory) Buying Guide (New) How to Identify a System / Motherboard Ramcity.com.au, retrieved 5 August 2018^
- Lee Chyen Yee. Lenovo buys German computer seller Medion for $900 million Reuters.com, June 2011, retrieved 5 August 2018^
- Lenovo Completes Acquisition Of Majority Stake In Medion – ChinaTechNews.com Chinatechnews.com, retrieved 5 August 2018^
- MEDION AG: Entry of the Transfer Decision in the Commercial Register | MarketScreener 6 January 2025^