MediaOcean is a media and software advertising company based in New York City, with offices located in London, Chicago, Tel Aviv, Pune and Sydney.[1]
Mediaocean is an advertising services and software company, headquartered in New York City.[4]
Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[7] which the companies announced the year before.[8]
Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[9] In May of that same year, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software.
In September 2017, Mediaocean announced its partnership with 4C to improve cross-channel marketing.[10] In 2018, Vista Equity Partner explored a sale of Mediaocean.[11] In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[12] In January 2020, Mediaocean acquired Paris-based media management software provider MBS. Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[13]
In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[14] The following month, Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners, along with TA Associates.[15][16][17]
