Media Prima Audio is a Malaysian radio network company which operates radio broadcasting services. Established in 2005, it is a wholly owned subsidiary of Media Prima Berhad. Media Prima Audio owns and manages 5 private radio stations which are transmitted through the FM (frequency modulation) radio spectrum.
As of November 2021, based on the October 2021 Gfk Radio Survey, Media Prima Audio is the most popular radio network in Malaysia with over 5 million listeners and 57 million digital listeners since its rival, Astro Radio.[1] As of April 2024, it became the most popular radio network in Malaysia with over 5.6 million listeners, according to a survey by the Nielsen and Consumer & Media View between January to December 2023.[2]
History
Media Prima Audio began in 2005 as the Media Prima Radio Networks following the establishment of its first radio station, Fly FM.
It operates five commercial radio stations – Eight FM (formerly known as Wanita FM, One FM and 8FM), Kool FM (briefly known as Buletin FM and Kool 101), Fly FM, Hot FM (formerly known as WOW.fm and WaFM), Molek FM