McPlant

The McPlant is a vegetarian (and in some regions vegan) burger sold by the American multinational fast food chain McDonald's in several European countries.[3] In 2021, McDonald's partnered with Beyond Meat, a Los Angeles–based producer of plant-based meat substitutes, to create the McPlant platform.[4][5] It features a plant-based meat alternative burger patty made from plant ingredients such as potatoes, peas and rice.[6]

The McPlant was launched in the United Kingdom in January 2022, after tests in October 2021.[7] It is also available in Ireland. In both the United Kingdom and Ireland, the burger is vegan due to the use of vegan sandwich sauce and a vegan cheese alternative.[8] The McPlant is also sold in a non-vegan variant (with cheese and egg-based mayonnaise) in Austria,[9] Germany,[10] and Portugal,[11] as well as in the Netherlands with cheese and a vegan sandwich sauce.[12][13] When the McPlant was launched in Germany in February 2023, it replaced the Fresh Vegan TS burger, leading to some criticism from vegan customers.[14] According to McDonalds, the burgers are prepared on the same grill as meat products and thus are not vegan or vegetarian according to some strict definitions. McDonald's Germany targets flexitarians[15] and lists all ingredients of the burgers.[16][17] In Germany an additional McPlant Tomato Chargrill became a permanent menu item after a collaboration with two members of the band Tokio Hotel in 2024.[18][19] The McPlant was removed from the menu in Austria in July 2025 and in Germany in October 2025, with McDonalds citing "low demand."[20]

In January 2023, McDonald's launched the Double McPlant with two patties in the United Kingdom and Ireland.[21][22] In Austria, McDonald's also sells the McPlant Steakhouse, a variant of the burger with steakhouse sauce.[23] In Germany and France, it also sells McPlant Nuggets made from wheat and pea protein. The full list of ingredients is not disclosed.[10][24] In Germany, McPlant nuggets are fried in the same fryers as chicken McNuggets and thus might not be vegan or vegetarian either.[25] McDonalds Germany lists the ingredients, the nuggets are based on wheat and pea protein.[26]

In several other countries, the McPlant was tested but not introduced in the permanent menu. The first tests occurred in Sweden and Denmark between January and April 2021.[27][28] In the United States, the product was initially tested in November 2021, with expanded tests in California and Texas from February 2022.[29][30] The trial run of the McPlant in the United States was discontinued in August 2022,[31] reportedly due to low sales.[32] From July until November 2022, the McPlant was served in Victoria, Australia, as a limited run item.[33][34]

See also

References

  1. McDonald's First Meatless Burger Is Surprisingly Delicious Sonoma Magazine, March 4, 2022, retrieved August 16, 2022^
  2. McPlant™: McDonald's Plant-Based Burger McDonald's, January 21, 2022, retrieved March 11, 2022^
  3. Danielle Wiener-Bronner. McDonald's announces new chicken sandwich and 'McPlant' burger | CNN Business CNN, November 9, 2020^
  4. Beyond Meat® Announces Strategic Global Agreement with McDonald's Beyond Meat, Inc., February 25, 2021^
  5. Amelia Lucas. McDonald's to test McPlant burger created with Beyond Meat in eight U.S. restaurants next month CNBC, October 14, 2021^
  6. Madeline Wells. Bay Area McDonald's launched the new 'McPlant' burger. I tried it. SFGate, February 15, 2022, retrieved March 11, 2022^
  7. McDonald's vegan McPlant burger is now available in all of its UK restaurants The Independent, 2022-01-05, retrieved 2023-03-13^
  8. McPlant - Nutrition & Ingredients | McDonald's UK www.mcdonalds.com, retrieved August 16, 2022^
  9. McPlant McDonald's, retrieved 2023-03-13^
  10. McPlant® Better M, retrieved 2023-03-13^
  11. McPlant McDonald's Portugal, retrieved 2022-03-13^
  12. Polly Foreman. McPlant Returns To All 250 McDonald's Stores In The Netherlands Plant Based News, 2022-10-07, retrieved 2022-10-23^
  13. McPlant » Voor de flexitariërs ☆ McDonald's www.mcdonalds.com, retrieved 2023-03-13^
  14. "Bullshit": McDonald's streicht vegane Burger - und erntet Shitstorm für Alternative www.tz.de, 27 February 2023, retrieved 2023-03-13^
  15. McPlant www.mcdonalds.com, retrieved 2023-07-19^
  16. McPlant® www.mcdonalds.com, retrieved 2024-12-27^
  17. McPlant Tomato Chargrill www.mcdonalds.com, retrieved 2024-12-27^
  18. Weltstars Bill & Tom Kaulitz bekommen ihr eigenes McDonald's Menü: McPlant® Variationen in Deutschland www.mcdonalds.com, retrieved 2024-12-27^
  19. McPlant Tomato Chargrill www.mcdonalds.com, retrieved 2024-12-27^
  20. Stuttgarter Zeitung. McDonald's: Warum gibt es den McPlant nicht mehr? stuttgarter-zeitung.de, retrieved 2025-11-12^
  21. NEW Double McPlant McDonald's UK, December 9, 2022, retrieved January 1, 2023^
  22. Nicole Axworthy. McDonald's Launches Vegan Double McPlant at Nearly 1,400 Locations VegNews, December 29, 2022, retrieved January 1, 2023^
  23. McPlantSteakhouse McDonald's, retrieved 2023-03-13^
  24. Pourquoi ne connaît-on pas la composition exacte des nouveaux nuggets végétariens McDo? mc.bfmtv.com^
  25. McPlant www.mcdonalds.com, retrieved 2024-12-27^
  26. 9 McPlant® Nuggets www.mcdonalds.com, retrieved 2024-12-27^
  27. Kait Sanchez. McDonald's is testing the 'McPlant' burger in Denmark and Sweden The Verge, 2021-02-02, retrieved 2023-03-13^
  28. McDonald's Starts Testing McPlant Burger in Europe The Spoon, 2021-02-02, retrieved 2023-03-13^
  29. Amelia Lucas. McDonald's McPlant burger made with Beyond Meat sold better than expected, analyst says CNBC, January 26, 2022^
  30. Amelia Lucas. McDonald's expands test of McPlant burger created with Beyond Meat CNBC, January 20, 2022^
  31. 'I'd rather eat an actual burger': why plant-based meat's sizzle fizzled in the US The Guardian, 2022-09-24, retrieved 2022-10-22^
  32. Amelia Lucas. Beyond Meat stock falls after conclusion of McDonald's McPlant test CNBC, 28 July 2022, retrieved 2023-03-13^
  33. McPlant mcdonalds.com.au, retrieved July 6, 2022^
  34. McDonald's adds McPlant burger to menu in select Victorian stores news.com.au, 2022-07-04^