McGraw Hill Education

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

McGraw Hill Education is a global leading education solutions provider, serving preK to higher education and professional learning fields with textbook publishing, digital learning platforms, assessment services and other educational resources.

Key moments

  • 1888Founded with over 135 years of educational service history
  • 1999Established business offices in China to introduce international educational resources
  • 2021Released the 22nd edition of the classic Economics textbook co-authored by Paul Samuelson and William Nordhaus
  • 2025-11Launched GenAI-powered teaching and learning tools including Teacher Assistant and Writing Assistant for K-12 programs

Competitive Analysis of McGraw Hill Education

  • Direct competitors include Pearson Education, Cengage Group and Wiley Global Education, which are traditional leading education publishing groups
  • Emerging online education platforms such as Coursera and Khan Academy pose competitive threats in the open course market
  • McGraw Hill has competitive advantages in professional textbook fields such as economics and business administration, with long-standing global reputation
  • The company's recent AI tool launches help it keep up with digital transformation trends against peers

McGraw Hill Education is one of the most established and recognizable brands in the global education solutions industry. Built on more than a century of heritage in educational publishing, it has evolved from a traditional print textbook provider to a full-service education partner offering digital learning platforms, assessment tools, and tailored resources for all segments of learning from pre-K through professional development. Its long-held reputation for high-quality, peer-reviewed content has made it a staple in classrooms and academic institutions around the world.

The brand has successfully navigated the major industry shift from print to digital over the past two decades, investing heavily in interactive learning technology and adaptive learning tools to meet changing demands from educators, students, and institutional administrators. It maintains deep, long-standing relationships with K-12 school districts, higher education systems, and professional organizations, which provides a solid foundation for ongoing market penetration and consistent revenue.

While it faces growing competition from agile startups and open educational resource initiatives, McGraw Hill Education's unmatched scale, extensive content library, and trusted brand recognition keep it at the forefront of the global education market.

Brand leadership

Score: 88/100

McGraw Hill Education holds a top-tier market position in global educational content and solutions, with widespread adoption of its textbooks and digital learning tools across K-12 and higher education institutions globally. Its strong reputation among educators gives it significant influence over curriculum development and educational content standards, solidifying its leadership in the sector.

Customer interaction

Score: 75/100

The brand interacts regularly with educators, students, and institutional partners through product feedback channels, professional development workshops, and ongoing digital platform user support. It leverages user data to continuously refine its learning tools, though direct consumer engagement is less frequent than many direct-to-consumer edtech brands, as most of its sales are through institutional contracts.

Brand momentum

Score: 70/100

McGraw Hill Education has steadily expanded its digital learning offerings in recent years, responding to growing demand for online, hybrid, and adaptive education models. It continues to acquire smaller edtech firms to enhance its product portfolio and capabilities, though overall growth is moderate compared to newer, disruptive edtech startups.

Brand stability

Score: 92/100

With over a century of operations in educational publishing, McGraw Hill Education has maintained consistent brand identity and market presence through multiple industry shifts, from the rise of mass print to the digital transformation of education. It has solid financial backing from its current ownership, providing long-term operational stability for its brand and product lines.

Brand age

Score: 92/100

McGraw Hill traces its educational publishing roots back to the 1880s, with the McGraw Hill Education brand formally established as a dedicated education-focused division in the late 20th century. It has over 130 years of cumulative brand heritage in the global education industry, making it one of the oldest surviving education brands in operation today.

Industry profile

Score: 85/100

As one of the 'big three' major global educational publishers, McGraw Hill Education has an exceptionally high profile within the education and academic publishing industries. It is widely recognized as a trusted source of rigorous, high-quality educational content by institutions, educators, and industry stakeholders worldwide.

Global reach

Score: 80/100

McGraw Hill Education serves customers in more than 100 countries worldwide, with localized content adapted for regional curricula and multiple languages across North America, Europe, Asia Pacific, and emerging markets. Its largest market remains North America, so its global penetration is strong but uneven across all regional markets.

AI-assisted analysis can support structured reasoning around McGraw Hill Education's brand value, based on its market position, heritage, and global reach. All brand value assessments provided through this framework are illustrative only. To obtain an officially audited, independent brand valuation for McGraw Hill Education, contact the World Brand Lab directly.

McGraw Hill, Inc. is an American education science company that provides educational content, software, and services for students and educators across various levels—from K-12 to higher education and professional settings. They produce textbooks, digital learning tools, and adaptive technology to enhance learning experiences and outcomes. It is one of the "big three" educational publishers along with Houghton Mifflin Harcourt and Pearson Education.[3][4] McGraw Hill also publishes reference and trade publications for the medical, business, and engineering professions. Formerly a division of The McGraw Hill Companies (later renamed McGraw Hill Financial, now S&P Global), McGraw Hill Education was divested and acquired by Apollo Global Management in March 2013 for $2.4 billion in cash.[5][6][7][8][9] McGraw Hill was sold in 2021 to Platinum Equity for $4.5 billion.[10] The company is based in Columbus, Ohio.[11]

History

McGraw Hill was founded in 1888, when James H. McGraw, co-founder of McGraw Hill, purchased the American Journal of Railway Appliances. He continued to add further publications, eventually establishing The McGraw Publishing Company in 1899. His co-founder, John A. Hill, had also produced several technical and trade publications and in 1902 formed his own business, The Hill Publishing Company.[12]

In 1909, the two co-founders formed an alliance and combined the book departments of their publishing companies into an incorporated company called The McGraw-Hill Book Company.[12] John Hill served as president, with James McGraw as vice-president. The remaining parts of each business were merged into The McGraw-Hill Publishing Company, Inc in 1917.[13]

In 1946, McGraw-Hill founded an international division of the company.[12] It acquired Contemporary Films in 1972 and CRM in 1975. McGraw-Hill combined its films[14] in the CRM division in 1978. McGraw-Hill sold CRM in 1987.[15]

In 1979, McGraw-Hill Publishing Company purchased Byte from its owner/publisher Virginia Williamson, who then became a vice-president of McGraw-Hill. In 1986, McGraw-Hill bought out competitor The Economy Company, then the nation's largest publisher of educational material. The buyout made McGraw-Hill the largest educational publisher in the U.S.[16]

In 1988, Harold McGraw became chairman emeritus of McGraw Hill.[12] In 1988, Random House sold its school and college textbook divisions to McGraw-Hill.[17]

In 1989, McGraw-Hill formed a joint partnership with Robert Maxwell, forming the second largest textbook publisher in the United States.[18] McGraw-Hill took full ownership of the venture in 1993.

In 2004, The McGraw-Hill Companies sold its children's publishing unit to School Specialty.[19] In 2007, The McGraw-Hill Companies launched an online student study network, GradeGuru.com. This offering gave McGraw-Hill an opportunity to connect directly with its end users, the students. It allowed students to share notes and materials for cash or gift cards in return.[20] The site closed in April 2012.[21]

On October 3, 2011, Scripps announced it was purchasing all seven television stations owned by The McGraw-Hill Companies' broadcasting division McGraw-Hill Broadcasting for $212 million; the sale is a result of McGraw-Hill's decision to exit the broadcasting industry to focus on its other core properties, including its publishing unit.[22] This deal was approved by the FTC on October 31[23] and the FCC on November 29.[24] The deal was completed on December 30, 2011.[25]

On November 26, 2012, The McGraw-Hill Companies announced that it was selling its entire education division to Apollo Global Management for $2.5 billion.[26] On March 22, 2013, McGraw Hill Education announced it had completed the sale and the proceeds were for $2.4 billion in cash.[27] In 2012, McGraw Hill acquired Redbird Learning[28] and in 2013, McGraw Hill acquired ALEKS.[29] In 2014, McGraw Hill Education India partnered with GreyCampus to promote Online Learning Courses among University Grants Commission- National eligibility Test Aspirants.[30] In 2014, McGraw Hill acquired Engrade. On June 30, 2015, McGraw-Hill Education announced that Data Recognition Corporation (DRC) had agreed to acquire "key assets" of the CTB/McGraw-Hill assessment business.[31] In 2016, McGraw Hill acquired Everyday Mathematics. In 2017, McGraw Hill acquired My Math.

On May 11, 2017, McGraw-Hill Education announced the sale of the business holdings of McGraw-Hill Ryerson (Ryerson Press) to Canadian educational publisher Nelson.[32] In 2018, McGraw-Hill launches textbook rental program, adding to affordable options available for college students.[33] On January 17, 2019, McGraw Hill Education announced Reveal Math and Inspire Science, new curricula for K–12.[34]

On May 1, 2019, McGraw-Hill Education announced an agreement to merge with Cengage Group. The merged company was expected to retain McGraw Hill as the corporate name.[35][36] The merger was called off on May 1, 2020.[37] In 2019, McGraw Hill acquired Core-Plus Mathematics Project. In 2020, McGraw Hill became a distributor for Illustrative Mathematics. In 2021, McGraw Hill acquired Kidaptive.

McGraw Hill was sold in 2021 to Platinum Equity for $4.5 billion.[10]

Acquisitions

The McGraw Hill Companies expanded significantly through acquisition, including financial services and broadcasting. Many acquisitions continued with McGraw Hill after their acquisition by Apollo Global Management in 2013.

Presidents

  • John A. Hill (1909–1917)
  • James H. McGraw (1917–1928)
  • Johnathan Heflin (1928–1948)
  • James McGraw Jr. (1948–1950)
  • Curtis W. McGraw (1950–1953)
  • Donald C. McGraw (1953–1968)
  • Shelton Fisher (1968–1974)
  • Harold McGraw Jr. (1974–1983)
  • Joseph Dionne (1983–1998)
  • Harold W. McGraw III (1998–2013)
  • Buzz Waterhouse (2013–2014)
  • David Levin (2014–2017)
  • Buzz Waterhouse (2017–2018)
  • Nana Banerjee (2018–2019)
  • Simon Allen (2019–2026)
  • Philip Moyer (2026-Present)[1]

Controversies

In 1980, McGraw Hill paid the African American writer and civil rights activist James Baldwin a $200,000 advance for his unfinished book Remember This House, a memoir of his personal recollections of civil rights leaders Medgar Evers, Malcolm X and Martin Luther King Jr.[63] Following his death, McGraw Hill sued his estate to recover the advance they had paid him for the unfinished book. The lawsuit was dropped by McGraw Hill in 1990, citing a desire not to cause distress to Baldwin's family.[63]

In October 2015, McGraw-Hill Education was accused of whitewashing history after it published a caption in a geography textbook referring to American slaves as "workers".[64] McGraw Hill issued an apology, updated the digital version of the materials, and offered schools replacement texts at no charge.[65] It has been linked to broader controversies about texts at the Texas Education Agency.[66]

Pricing

McGraw Hill has been accused of using online access codes included with texts to prevent students from reselling used books.[67] During the COVID-19 pandemic, when many students were studying remotely, McGraw Hill was accused of price gouging, in charging several times more for ebooks than for print texts.[68]

Works

Films:

  • Maintaining Classroom Discipline (1947)

See also

Further reading

References

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  9. Matt Robinson. McGraw-Hill Closes $2.4 Billion Education Unit Sale to Apollo Bloomberg, March 22, 2013, retrieved March 25, 2014^
  10. Platinum Equity Strikes Deal to Buy McGraw Hill From Apollo The Wall Street Journal, June 15, 2021, retrieved September 15, 2021^
  11. Platinum Equity-backed McGraw Hill files for US IPO Reuters, 2025-06-27^
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  34. McGraw-Hill Education Reimagines Math and Science Instruction with Two New Curricula, Reveal Math and Inspire Science PR Newswire, Jan 17, 2019, retrieved May 16, 2020^
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