McDonald's Video Game is a Flash game published and developed by the Italy-based group Molleindustria in 2006. It is described as an "anti-advergame", meaning a satire of various companies and their business practices.[1] It has also been classified as a newsgame or an editorial game by Ian Bogost.
Overview and gameplay
McDonald's Video Game is a satirical parody of the business practices of the corporate quick-service restaurant giant McDonald's, taking the guise of a tycoon-style business-simulation game. The game presents the player with four views: the farmland, the slaughterhouse, the restaurant and the corporate HQ.[1] Through each of these views, decisions can be made which will affect the fate of the player's company. In the game, the player takes on the role of a McDonald's CEO by choosing whether or not to feed the player's cows genetically altered grain,[2] plow over rainforests or feed the player's cattle to other cattle (a practice known to spread