Max Fashion (or just Max) is a fashion brand under the banner of the UAE-based Landmark Group. The brand was first launched in May 2004.[2]
History
Max Fashion was first established in 2004 in the Middle East, in Abu Dhabi. The year 2006 saw the India launch of the brand with its first store in Indore.
Max is present in the Middle East, North Africa, South East Asia & India, with over 500 stores encompassing 8.5 million sq.ft., across 20 countries, including United Arab Emirates, India, Saudi Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Kenya, Lebanon, Egypt, Algeria, Tunisia, Nigeria, Libya, Tanzania, Indonesia, Malaysia,[3] Iraq and Syria.
In India, Max is a division of Lifestyle India Pvt. Ltd. It opened its first store in Indore in 2006. Max has more than 200 stores in India across 80 cities. Max is a mono brand with its own label merchandise that is created by in-house designers.[4]
Brand marketing
Max Fashion often launches billboard collections in Dubai.[5] In December 2018, Microsoft and Ombori partnered with Max to install interactive bilingual voice activated mirrors in Dubai's Ibn Battuta Mall.[6]
References
- Landmark Group rejigs top management; Shital Mehta joins Max Retail as CEO FashionNetwork, 10 November 2017^
- About Us^
- UAE's Max Fashion opens first store in Malaysia www.zawya.com, retrieved 2021-09-29^
- Zainab S Kazi. Success Story: Max India, democratizing everyday fashion - Indiaretailing.com Indiaretailing.com, 2016-06-15, retrieved 2017-12-11^
- INSITE OOH. Max Fashion Returns on UAE's Billboards Launching Their Latest Collection INSITE OOH Media Platform, 28 July 2021, retrieved 2021-09-29^
- Katie Baron. The Bilingual Smart Mirror Satisfying Dubai's Ravenous Taste For Fashion Tech Forbes, retrieved 2021-09-29^