Max's Restaurant, sometimes known as Max's of Manila or simply Max's, is a Philippine-based multinational restaurant chain which serves their founding fried chicken recipe along with other Filipino dishes. It is owned and operated by the Max's Group.[1]
History
Max's Restaurant was first established in October 1945, shortly after World War II, by Maximo Gimenez, a Stanford-educated teacher. Gimenez befriended the American occupation troops stationed in Quezon City, who regularly paid visits to Maximo's home for drinks; the troops later insisted that they pay for the food and beverages being served, prompting Maximo to open a café where the servicemen could be served meals. It opened its first restaurant at 21 South F Street (now Scout Tuason), Barrio Obrero (now Barangay Laging Handa), Quezon City.[2]
Gimenez decided to open a café which initially consisted of chicken, steak and drinks. He was joined by his wife Mercedes, sister-in-law Felipa Serrano Sanvictores, his niece Ruby Trota who managed the kitchen, and her husband Claro. Ruby managed the kitchen and created a chicken recipe which proved to be popular to the G.I.s stationed in the city and later to the public who have heard of Ruby's recipe.