Max's Group, Inc., formerly the Max's Group of Companies, is a restaurant company in the Philippines.
History
The Max's Group foundation is linked to the establishment of Max's of Manila in 1954 by grandmother Maxima Cruz and grandchild Richard Cruz in their home serving primarily to American soldiers. which would become the first outlet of the core restaurant brand of the Max's Group. For years up to around 50 branches were run by family members until Max's restaurant became open for franchising. The first franchised outlet opened in 1997 at the Harrison Plaza in Manila.[2]
The Max's Group started acquiring rights to become the master franchise of foreign brands in the Philippines in 2006, first introducing Krispy Kreme in the country that year. The group also later introduced Jamba Juice.[2]
In 2014, the Max's Group entered the Philippine Stock Exchange