Mavi is a Turkish brand of denim and jeans founded in 1991 in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the US, Canada, Germany, Netherlands, Russia and Australia.
Mavi is a Turkish word meaning "blue".
Retail locations
Mavi has flagship stores in New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow.[1]
Marketing
Celebrities who wear Mavi include Kate Winslet and Chelsea Clinton.[2] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign,[3] and sales increased 50%.[4]
Production
The major factory of company is located in Çerkezköy, Tekirdağ Province.
External links
References
- Corporate Mavi USA, retrieved 21 May 2014^
- Three Economic Lessons Imported From Turkey Time, 9 February 2012^
- Adriana Lima comes to act in commercial Hürriyet Daily News, 6 March 2013^
- Adriana Lima: Supermodel of the Year with a Golden Heart Women Fitness, 30 September 2013^