Mattel Brick Shop is a brand of construction sets produced by Mattel.[1][2] The product line was first released in 2025, and has been described as a competitor to Lego.[3][4]
Release
The product line was first revealed at the Nuremberg International Toy Fair in February 2025. Seven sets were released initially, which were based on Mattel's Hot Wheels toy line.[3][5] In early 2026, collaborations with several more car companies were announced.[6]
See also
External links
References
- Michael Gauthier. Mattel’s Brick Shop Wants To Beat Lego At Its Own Game Carscoops, 2025-05-02, retrieved 2026-02-05^
- Brendan McAleer. Hot Wheels’ New Mattel Brick Shop Takes on Lego’s Model Cars Hagerty Media, 2025-12-23, retrieved 2026-02-05^
- Cole Watson. FEATURE: The competition is building retrieved 2026-02-05^
- Aaron Gold. Mattel’s Brick Shop Is Trying to Get You to L'ego Your Lego Cars MotorTrend, 2025-05-05, retrieved 2026-02-06^
- Mattel takes aim at Lego with brick-based building brand www.retaildive.com, retrieved 2026-02-06^
- Top Toy Launches Unveiled at Spielwarenmesse 2026 License Global, retrieved 2026-02-05^