Marukome Co., Ltd. (マルコメ株式会社) is the name of a Japanese miso soup paste producer. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes them one of the top in production volume among 2,500 miso producers in Japan.[3]
On December 5, 2007, Marukome USA, Inc. opened its United States headquarters and factory in Irvine, California.[4]
As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" (マルコメくん) who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.
Marketing
In 2017 Marukome launched two types of organic miso powder in a collaboration with Australian model Miranda Kerr, with the model providing her personal input into the creation of the new products.[5]
External links
References
- Company Profile Marukome, retrieved April 3, 2018^
- About Marukome Marukome, retrieved Nov 21, 2022^
- William Shurtleff, Akiko Aoyagi. History of Soybeans and Soyfoods in Japan, and in Japanese Cookbooks and Restaurants outside Japan (701 CE to 2014) Soyinfo Center, February 19, 2014^
- Nancy Luna. Japanese miso giant opens Irvine factory The Orange County Register, December 6, 2007, retrieved December 16, 2007^
- Oona McGee. Japanese company produces organic miso powder in collaboration with model Miranda Kerr SoraNews24, July 22, 2017, retrieved April 3, 2018^