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Marketo

Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.[1][2][3]

In 2018, Marketo was acquired by Adobe Inc.[1][4]

History

Phil Fernandez, Jon Miller, and David Morandi, formerly of Epiphany,[5] founded Marketo in 2006.[6][7]

In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.[8]

By 2013, Marketo had filed for an initial public offering and went public on May 17, 2013.[9][10] In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.[11]

In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion,[12] and the acquisition was completed in August 2017.[13][14] Steve Lucas was named the new chief executive officer of Marketo in October 2016.[15] In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products;[16] however, this was paused in 2019.

On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion.[17][18]

Products

Marketo Lead Management was launched in 2008, followed by Marketo Sales Insight in 2009, and Marketo Revenue Cycle Analytics in 2010.[19]

In November 2012, Marketo introduced LaunchPoint, an app and service network for marketing.[20]

External links

References

  1. Lee Odden. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing John Wiley & Sons, 2012-04-17^
  2. John Rampton. 7 Marketing Automation Tools That Could Change Your Small Business 20 November 2017, retrieved 28 November 2017^
  3. Marc Wolenik. Microsoft Dynamics CRM 2013 Unleashed Sams Publishing, 2014-04-25^
  4. Adobe gets its company, snaring Marketo for $4.75 billion TechCrunch, 20 September 2018, retrieved 2019-10-23^
  5. Marketo, Led by Former Epiphany Executives, Looks to Shake Up Marketing Automation PRNewswire, retrieved May 21, 2007^
  6. Mohit Tater. Understanding The Real Meaning Behind Your Question What Is Marketo Entrepreneurship Life, 2020-02-13, retrieved 2022-02-23^
  7. James Seligman. artificial Intelligence / Machine Learning In Marketing Lulu.com, 2020-02-17^
  8. Marketo Buys Social Social Marketing App Developer Crowd Factory techcrunch.com, 18 April 2012, retrieved April 18, 2012^
  9. SEC: Marketo, Inc. sec.gov, retrieved April 2, 2013^
  10. Tomio Geron. Marketo Shares Pop More Than 50% In IPO Forbes, May 17, 2013, retrieved 23 May 2013^
  11. Marketo's $20M buy of Insightera shows marketing automation software land grab continues GigaOM Media, 12 December 2013, retrieved December 13, 2013^
  12. Marketo Cleverism, 2016-07-12, retrieved 2022-02-23^
  13. Marketo Enters into Definitive Agreement to be Acquired by Vista Equity Partners for $1.79 Billion Marketo.com, 2016-03-15, retrieved 2016-06-01^
  14. Marketo goes private so it can concentrate on its platform's future MarTech Today, 2016-05-31, retrieved 2017-10-17^
  15. Marketo Names Steve Lucas as Chief Executive Officer^
  16. Alex Konrad. Marketo Will Move Entirely Onto Google's Cloud In New Multi-Year 'Alliance' 24 August 2017, retrieved 28 November 2017^
  17. Adobe confirms it's buying Marketo for $4.75 billion CNBC, 20 September 2018, retrieved 21 September 2018^
  18. Here's Why Adobe Just Dished Out $4.75B for Marketo AdAge, 21 September 2018, retrieved 30 July 2019^
  19. Sarah O'Neill. The History of Marketo www.martechalliance.com, retrieved 2022-02-23^
  20. Marketo Offers Launchpoint, an App and Services Network for the Marketing Nation techcrunch.com, 14 November 2012, retrieved November 14, 2012^