Marjane Group

Marjane Group is a Moroccan retail company that operates a nationwide network of hypermarkets and supermarkets under the Marjane and Marjane Market brands. It is wholly owned by the Al Mada holding company.[2]

As of 2024, Marjane operates 130 stores across 30 cities, maintaining its leadership position in Morocco’s retail market.[3]

History

Marjane opened its first hypermarket in 1990 in Rabat.[4]

By 2008, the company had expanded to 33 stores nationwide. That same year, it generated a turnover of 6.78 billion MAD and employed over 5,000 people. With over 18 million customers annually, Marjane became the dominant player in Morocco’s large-scale retail sector, surpassing competitors such as Metro AG Morocco and Aswak Assalam.[5]

Divisions and activities

Beyond its core retail operations, Marjane Group also owns and operates:

Additionally, the group has announced plans to launch a fast fashion chain in the upcoming shopping mall of the new city of Zenata.[6]

• Electroplanet – a home appliances and electronics retail chain.

Expansion

As of 2024, Marjane announced the operation of 130 stores in 30 cities throughout Morocco, continuing its geographic expansion and modernization strategy.[7]

Digital transformation and E-commerce

In recent years, Marjane Group has invested significantly in digital transformation. In 2021, the company launched its e-commerce platform, allowing customers to shop online from a selection of 6,000 items at in-store prices, with real-time stock updates. The service includes same-day home delivery in refrigerated vehicles, ensuring product freshness. Payment options are flexible, including online payments processed after delivery acceptance and card payments upon delivery.[8]

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