Marathon Sports is an Ecuadorian sports equipment manufacturing company headquartered in Quito. It was founded in May 1981 by Rodrigo Ribadeneira when he opened his first store.
The company manufactures and distributes athletic sportswear to sports teams and athletes, mainly association football uniforms. In addition to its own products, Marathon imports, distributes, and markets global brands of clothing and accessories, such as Adidas, Nike, Puma, Diadora, Wilson, and Joma. There are currently 88 Marathon Sports-owned stores in Ecuador.
History
The company was founded in May 1981 by Rodrigo Rivadeneira. It began as a sporting store chain in Ecuador until 1994, when the Reebok contract with Ecuador national football team was set to expire. Marathon Sports subsequently entered into a sponsorship agreement with the Ecuadorian Football Federation; the duration of the initial contract was not publicly disclosed.