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Manhattan Mini Storage

Manhattan Mini Storage, a division of StorageMart, is a Manhattan-based self storage company operating in New York City. As of January 2026, it had 51 locations.

History

The company was founded in 1978 by Jerry Gottesman (1930-2017), who had founded Edison Properties.[1]

In December 2021, the company was acquired by StorageMart for $3 billion. At that time, the company had 3.1 million square feet of storage space in 18 properties.[2][3]

In January 2026, the company acquired a portfolio of 15 locations containing 1.3 million net rentable square feet in 25,498 storage units from affiliates of The Carlyle Group for $1.03 billion.[4]

Advertising campaigns

The company has run billboard advertisements that have been described as "playful and provocative".[5]

Taglines have included:

  • "Your closet's scarier than Bush's agenda" (2007)[5]
  • "Your closet space is shrinking as fast as her right to choose" (2007)[6]
  • "Your closet's so narrow it makes Cheney look liberal" (2007)[6]
  • "Your closet's so shallow it makes Paris Hilton look deep" (2007) - included a picture of chihuahua wearing pearls and the words, attracted a cease and desist letter from Hilton's lawyer[7]
  • "Michele Bachmann says God told her to run for President. How come God never talks to smart people anymore?" (2011)[8]
  • "Remember if you leave the city, you'll have to live in America" (2011)[9]
  • "Why leave a city that has six professional sports teams, and also the Mets?" (2011)[10]
  • "If you don't like gay marriage, don't get gay married" (2011) (released prior to the passage of the Marriage Equality Act in New York State).[11][12]
  • "Don't trust the cloud" (2014)[13]
  • "I Like My Wife and Kids, But I Love My Storage Locker" (2015) which featured "a transgender woman, or male drag queen, [posing] by a vanity with furs and wigs surrounding"[14]
  • "Safe, secure, protected, with minimal charges just like Prince Andrew" (2022) - in relation to Andrew Mountbatten-Windsor's connections with Jeffrey Epstein.[15]
  • "Store old things here, not the white house" (August 2024, ahead of the 2024 United States presidential election)[16]

External links

References

  1. Manhattan Mini Storage Founder Jerry Gottesman Dies at 87 Informa, September 12, 2017^
  2. StorageMart Acquires Manhattan Mini Storage for $3B The Real Deal, November 12, 2021^
  3. Natalie Sachmechi. Manhattan Mini Storage sells for $3B Crain Communications, November 12, 2021^
  4. StorageMart Acquires 15 Facilities for $1B in Second-Largest Self-Storage Transaction in NYC History Informa, January 29, 2026^
  5. Matthew Kassel. Do Manhattan Mini Storage Ads Count as Literature? Observer Media, May 7, 2013^
  6. BILLBOARD RILES UP ANTI-ABORTION ACTIVISTS New York Post, August 16, 2007^
  7. Manhattan Mini Storage Ads We’d Like to See Digiday, August 2, 2013^
  8. Amy Spiro. The woman behind Manhattan's boldest billboards is now boosting Judaism Jewish Insider, January 14, 2020^
  9. Manhattan Mini Storage Insults Half of NYC Adweek, March 24, 2011^
  10. Ken Belson. Company Jabs Mets Fans on the Subway The New York Times, March 9, 2011^
  11. Zeke Miller. Here Are The Viral Subway Ads That Slam Rick Perry, Michele Bachmann, And The Mets Business Insider, October 10, 2011^
  12. Manhattan Mini Storage to Help Celebrate Same-Sex Marriage in New York Informa, July 14, 2011^
  13. Megan Rose Dickey. A Startup Called MakeSpace Thinks Manhattan Mini Storage Is Attacking It With Its Billboards Business Insider, June 16, 2014^
  14. Brandon Topp. Let's Have a Conversation About Manhattan Mini Storage and Gender Identity HuffPost, July 17, 2015^
  15. Natalie O'Neill. NYC storage billboard mocks Prince Andrew’s sex abuse scandal New York Post, September 2, 2022^
  16. Manhattan Mini Storage Unveils New Joe Biden Billboard Amid Political Season PR Newswire, August 15, 2024^