Malibu is a coconut flavoured liqueur made with white rum, which has an alcohol content by volume of 21.0% (42 proof). Since 2005 the Malibu brand has been owned by Pernod Ricard, which calls it a "flavored rum", where this designation is allowed by local laws.[2]
History
The product was created in 1978 by Tom Jago of International Distillers & Vintners, and originally made from fruit spirits, flavoured with rum and coconut flavouring in Curaçao. Originally, the product was used to simplify the making of piña coladas by bartenders. When the product took off, the production was then moved to Barbados, where the rum is made by West Indies Rum Distillery Ltd., and the quality of the ingredients used was improved.
The brand was sold by Diageo to Allied Domecq for £560 million in 2002.[3]