Make Up For Ever is a French cosmetics brand owned by LVMH.[2] It was created in 1984 by make-up artist Dany Sanz.[3][4]
History
Make Up For Ever was founded in 1984 by make-up artist Dany Sanz. It provides cosmetics to many people, including professional make-up artists. LVMH acquired the brand in 1999 to expand its make-up services and developed the services to appeal to its customer base.
In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Sanz. The subsequent CEOs included Rachel Marouani (2017-2020),[5] Gabrielle Rodriguez (2020-2023),[6] and Charles-Henri Levaillant (2023-2024).[7] As of 2024, the current CEO is Aline Burelier.[8]
In 2002, Make Up For Ever Academy started in Paris, and has since expanded to New York, Shanghai, Hong Kong, Seoul, Singapore, Brussels, Helsinki and Nice.
References
- About Sephora Sephora, retrieved 5 June 2011^
- Astrid Wendlant, Pascale Denis. Analysis: Brand-hungry LVMH seeks new niche as Vuitton flags Reuters, 7 October 2013, retrieved 8 November 2013^
- Sites-MakeUpForEver-US-Site – MAKE UP FOR EVER^
- Elizabeth Wellington. Mirror, Mirror: Joy! Make Up For Ever comes to King of Prussia philly.com, 1 August 2013, retrieved 8 November 2013^
- Sarah Ahssen. Rachel Marouani appointed CEO of Make Up For Ever FashionNetwork.com, retrieved 2024-07-20^
- Marion Deslandes. Make Up For Ever appoints Gabrielle Rodriguez as CEO FashionNetwork.com, retrieved 2024-07-20^
- Kati Chitrakorn. LVMH reshuffles beauty leadership team as competition heats up voguebusiness.com, retrieved 2024-07-20^
- Make Up For Ever lvmh.com, LVMH, retrieved 2024-07-20^