MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving ice cream and other desserts. The first MaggieMoo's opened in 1989 in Kansas City, Kansas. At its peak, the brand had 400 stores and had a goal of opening over 1,000 stores. The brand's headquarters are in unincorporated Fulton County, Georgia. When MaggieMoo's was an independent company, it had its headquarters in Columbia, Maryland. It later became a franchise brand in the portfolio of Global Franchise Group, along with Marble Slab Creamery, until 2021 after Global Franchise Group was acquired by FAT Brands.
History
MaggieMoo's was founded in Kansas City, Kansas by Juel and Katherine Tillery. After deciding to open an ice cream store they were searching for a name. They named their store after a cow on a farm that they passed by every day whom their young daughter affectionally named "MaggieMoo". The Tillerys enjoyed great success in their initial store and began to launch a franchise program. By 1996 there were approximately 90 units open, mostly in Kansas City, and surrounding midwestern markets.
But the franchise system was undercapitalized and in need of experienced management as well as capital. The Tillerys sold the company to Richard Sharoff who was a veteran of the food and franchise industry having previously been a 30-store franchisee of