Magazine Luiza S.A., also known as Magazine Luiza, or simply as Magalu, is a Brazilian retail company, along with GPA, Viavarejo, Lojas Americanas and others. The current chairperson is Luiza Trajano and the current CEO is her son Frederico Trajano.
History
In 1992, Magalu launched its first “virtual” stores, which at the time were physical retail outlets equipped with multimedia ordering kiosks,[2] which were still in use in 2019.[3]
In January 2016, Frederico Trajano became Magazine Luiza's CEO.[4]
In August 2020, the company acquired Hubsales, a website selling products directly to consumers, Canaltech, a gadget review website, and InLoco Media an advertising company using mobile phone location tracking data.[5]