Mad Mex (Australia)

Mad Mex Fresh Mexican Grill, referred to simply as Mad Mex, is a multinational chain of fast-food restaurants based in Sydney, Australia, that purveys Mexican cuisine.[2] Stores are decorated after Lucha libre, and as of late 2022, 71 were in operation.[3]

Mad Mex was founded by Clovis Young, a Californian who immigrated to Australia in 2006 and opened the first Mad Mex outlet in 2007.[4]

In the early 2010s, a company named Mad Group was appointed as the master franchisee of the Mad Mex chain for New Zealand.[5][6] The first Mad Mex outlet in that country was opened in 2013.[5] By 2015, Mad Group was operating six Mad Mex outlets in New Zealand.[5][6] That year, the company launched an equity crowdfunding campaign aiming to raise NZ$1.5 million in growth capital, mainly to finance opening new outlets.[5][6] The campaign did not raise the NZ$750000 initially sought, but a second campaign aiming to raise NZ$500000 was successful.[6]

In September 2019, 4Fingers Crispy Chicken announced its acquisition of a 50% stake in Mad Mex.[7] As part of the partnership, 4Fingers opened Mad Mex's first stores in Asia; these being in Singapore and Malaysia in 2019.[8] The company bought out 4Fingers in 2021.[9] During 2023, all of the Mad Mex outlets in New Zealand were closed after several holding companies went into liquidation.[6]

See also

• List of restaurant chains in Australia
• List of Mexican restaurants

External links