The Maadiran Group was established in 1964 and focuses on consumer goods manufacturing, distribution and after-sales support services. It is a publicly listed company in Iran. The group held an IPO in 2018 and trades under the ticker "مادیرا" on Iran's Farabourse.
Maadiran manufactures televisions and monitors under the X-Vision and TCL brands. Its home appliances unit manufactures refrigerators, dish washers, washing machines and vacuum cleaners. Plastic parts for the above, as well as plastic water pitchers under the xelle brand and biodegradable bags under the kisabz brand, are made by its plastics unit. Its retail stores distribute and sell Maadiran products directly to the end consumer. After-sales support services are responsible for servicing and maintaining the product guarantees for all of the above.