MUD Jeans is a denim brand based in the Netherlands that specializes in sustainable denim products.[1]
The company is a certified B-Corporation indicating they adhere to the principles of the circular economy. MUD Jeans utilizes up to 40% post-consumer recycled content in its jeans, with the material sourced from discarded denim.[2] This discarded denim comes from MUD Jeans customers, who can send their old jeans to the brand for free. Another system used aside from regular purchasing, customers can also lease their jeans for a monthly fee, over a one-year period. After one year, customers can either keep their jeans, switch them for a new pair at a 10% monthly discount or return them for recycling or upcycling.
MUD Jeans uses specific production methods to reduce the environmental impact of the production of their jeans. Through reverse osmosis, their jeans manufacturing partner recycles 95% of the water used during production. Through the dry indigo method, their fabric manufacturing partner replaces traditional dyeing methods, which typically involves multiple dyeing baths, with a high pressure and dyeing foam application. To measure the exact environmental impact of their jeans, MUD Jeans carries out an annual Life-cycle assessment on each of their products. Through this, they communicate the water and impact of their products on their website. This concept, known as Lease A Jeans, was launched in 2013 and includes free repair services.[3]