MCM Worldwide is a luxury fashion brand originally founded in 1976 as Michael Cromer Munich. The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom.[1]
MCM was bought out in 2005 by Kim Sungjoo of the Daesung Group family. MCM makes roughly 70% of its sales in Asia, and the rest in Europe, the Middle East, and the Americas. MCM sells its products through wholesale accounts, franchises and directly operated stores.
History
The MCM brand became popular during the 1980s for being "ostentatious and flashy".[2] At the height of its popularity in 1993, it owned 250 branches worldwide and recorded sales of $250 million.[2]