MBC Group is a Saudi media conglomerate and the leading media group in the Middle East and North Africa, widely described as the region’s largest broadcaster.[3] It was launched in 1991 by Saudi businessman Waleed bin Ibrahim, who serves as its chairman.[4] The group is majority owned by the Saudi state-operated Public Investment Fund.[5]
History
MBC Group was founded in London in 1991 with the launch of MBC 1, the first private Arabic satellite channel. The group expanded to Dubai in 2002.[6]
In 2011, MBC reported 165 million viewers.[7]
MBC Hope launched in June 2013 to handle social engagement campaigns like "Syrians without an address" and "Stars on board." In 2017, it expanded to Egypt to support female entrepreneurs.[8]
In 2022, MBC relocated to Riyadh and expanded its operations. The group now oversees Shahid (largest Arabic streaming platform), 19+ TV/radio channels, MBC Studios, MBC Academy, and MBC Talent Agency.[9][10][11][12]
MBC partners with telecoms and international production studios, and also develops projects in video games, NFTs, and digital currencies.[13][14][15]
In 2023, 60% of MBC group was owned by Istedamah Holding Company (a subsidiary of the Saudi government's Ministry of Finance[16]), with the rest belonging to its founder Waleed bin Ibrahim Al Ibrahim.[16][17] In 2023, MBC Group announced its initial public offering (IPO). The offering consisted of a primary offering of 33,250,000 new ordinary shares, representing 10% of the company's share capital post-listing. This move marked a significant step in the company's financial strategy and opened up new avenues for investment and growth.[18] By October 2024, the stake owned by Istedamah had dropped to 54%,[19] and this stake was transferred to the Public Investment Fund in November 2024.[5]
In 2023, total revenue reached SAR 3.7 billion (+6.2%) and net profit SAR 69 million (+44.8%). 60% of MBC was owned by Istedamah Holding Company (Saudi Ministry of Finance subsidiary) and the rest by Waleed bin Ibrahim Al Ibrahim.[6]
MBC announced its IPO on the Tadawul in November 2023, with a share price range of SAR 23–25. The IPO raised SAR 831 million with huge demand.[20][21][22][23]
Following the IPO, shares rose 30% on debut (Jan 8, 2024) and 134% by Jan 25, 2024. 2024 revenue: SAR 4.2 billion (+13.1%); net profit SAR 426.1 million (+515.2%).[24][25][26][27][28]
In September 2025, the PIF became a major shareholder, acquiring 54% through Istedamah Holding Company for SAR 7.469 billion.[6]
Television channels
Streaming platform
MBC Shahid is the first free video on demand service in the Middle East and North Africa and one of the region’s most popular streaming platforms, offering the largest library of Arabic content.[38] It is also the largest premium video on demand service globally outside China, the US, and India and operates as an over‑the‑top streaming platform delivering content directly over the internet.[39]
Shahid features MBC's own shows along with dubbed or subtitled foreign content. In January 2020, it partnered with Disney and Fox to add over 3,000 hours of content, including Star Wars, Marvel, and Disney classics such as Frozen, alongside nine new Arabic originals.[38]
In December 2024, Shahid led the subscription video‑on‑demand market in the Middle East and North Africa with approximately 4.4 million subscribers, ahead of competitors such as YouTube Premium and Netflix.[40]
Radio stations
Subsidiaries
MBC Studios
In 2018, MBC established its own production studio to produce film and television series targeting at Middle-Eastern audiences.[44] MBC Studios later expanded to work with Hollywood studios to produce English-language features.[45]
MBC Studios has established global partnerships with major international production studios in Hollywood And London to launch joint film and television projects, most notably the film Desert Warrior, a co-production between MBC Studios and JB Pictures.[46][47][48] The film stars Anthony Mackie, Aiysha Hart, Sir Ben Kingsley, Sharlto Copley, Ghassan Massoud, Sami Bouajila, and Lamis Ammar, and is directed by Rupert Wyatt.[46][47] The screenplay was co-written by Rupert Wyatt, Erica Beeney, and David Self, and the film's main scenes were shot in the Saudi Arabian cities of NEOM and Tabuk with support from the NEOM Media Industries sector.[47][49] It is scheduled to have its Middle East and North Africa premiere at the Red Sea International Film Festival in Jeddah in 2025, following its world premiere at the Zurich Film Festival in September 2025 in Switzerland.[46][50] The film Kandahar, starring Gerard Butler, was also filmed in Saudi Arabia.[51][52]
MBC Studios also produces Arabic works with international standards and broadcasts them globally, such as the crime drama series "Rashash" and "Rise of the Witches."[53] In Ramadan/April 2025, MBC 1 aired the series "Muawiya," produced by MBC Studios, which is considered one of the largest historical productions in Arabic drama.[54][55] In September of the same year, the Venice International Film Festival hosted the premiere of the film "The Voice of Hind Rajab," which was co-produced by MBC Studios alongside a number of major Hollywood and international studios, and was written and directed by the Tunisian Kaouther Ben Hania.[56][57][58]
Reception
In 2007, MBC aired its first Turkish soap opera dubbed into Arabic. These shows became very popular, with over 85 million viewers watching the finale of Gümüş.[59] In 2018, all Turkish programs were removed, reportedly under Saudi government direction.[60]
In 2017, several MBC owners were arrested in Riyadh during a corruption crackdown. Chief owner Waleed bin Ibrahim was released after 83 days and found innocent.[61][62]
In 2018–2019, MBC Masr faced criticism for blackface in comedy programs.[63]
In October 2024, MBC aired a report labeling Yahya Sinwar, Hamas leader Ismail Haniyeh, Hezbollah's Hassan Nasrallah, PMF commander Abu Mahdi al-Muhandis, and Quds Force commander Qasem Soleimani as "faces of terrorism." This led to office vandalism in Baghdad and the suspension of MBC licenses in Iraq and Algeria.[64][65]
See also
- Television in Saudi Arabia
- Lists of television channels
- List of television networks by country
External links
References
- Saudi Arabia's PIF to acquire 54% stake in MBC Group arabnews.com, Arab News, 2024-11-03, retrieved 2024-11-04^
- MBC Group Prospectus cma.gov.sa, Capital Market Authority, 2023-12-14, retrieved 2024-04-17^
- Argaam. MBC Group still the leading general‑entertainment broadcaster in Saudi Arabia Argaam, 27 June 2024, retrieved 15 October 2025^
- Kathryn Westcott. Campaign Report on Worldwide Advertising (IAA Special): The battle for the Arab satellite market www.campaignlive.co.uk, 8 May 1998, retrieved 2024-11-09^
- Saudi Arabia’s PIF to acquire 54% stake in MBC Group Arab News, 2024-11-03, retrieved 2026-04-10^
- Melanie Goodfellow. Saudi Arabia’s State Investment Fund PIF Takes 54% In MBC Group Deadline, 2025-09-18, retrieved 2025-12-09^
- Middle East Broadcasting Center (MBC): A Case of the Content Management Blues The Tilt, 2011-09-16, retrieved 2020-03-15^
- MBC Group (Middle East Broadcasting Center) egypt.mom-rsf.org, retrieved 2020-03-15^
- Razmig Bedirian. All-new Shahid: MBC partners with Disney and Fox for fresh version of streaming platform The National, retrieved 2025-12-09^
- Image Nation, MBC Studios announce deal at Cannes to promote Mideast projects Arab News, 2019-05-15, retrieved 2025-12-09^
- Media training program aims to put global spotlight on budding Saudi talent Arab News, 2020-06-28, retrieved 2025-12-09^
- البحرين مركز إقليمي لمواهب "MBC Talent" جريدة البلاد, retrieved 2025-12-09^
- Gulf News Report. MBC Group releases 7 super-rare NFTs of The Fananees TV series to celebrate Ramadan Gulf News, 2022-04-22, retrieved 2025-12-09^
- Networks, film distributors enter NFT market - The Korea Times www.koreatimes.co.kr, 2022-04-18, retrieved 2025-12-09^
- MBC turns ‘Fananees’ characters into NFTs Arab News, retrieved 2025-12-09^
- Pesha Magid. Media group MBC expects IPO in coming months, says CEO Reuters, 21 November 2023^
- Nick Vivarelli. Top Middle East Broadcaster MBC Group Eyeing Flotation on Saudi Stock Market: Report Variety, 2022-11-04, retrieved 2023-11-04^
- MBC Shares Offering mbc.net, 2023-11-21, retrieved 2023-11-23^
- Rosaleen Carroll. What's behind Algeria's suspension of Saudi-owned Al Arabiya? www.al-monitor.com, Oct 21, 2024, retrieved 2024-10-22^
- Staff Writer. MBC announces IPO share price range Arabian Business: Latest News on the Middle East, Real Estate, Finance, and More, 2023-11-30, retrieved 2025-12-09^
- Staff Writer. Saudi Arabia's MBC Group announces SAR 25 per share final IPO price Arabian Business, 2023-12-12, retrieved 2025-12-09^
- Saudi broadcaster MBC sets IPO price at top of range Arab News, retrieved 2025-12-09^
- MBC Shares Offering mbc.net, 2023-11-21, retrieved 2023-11-23^
- MBC Group shares jump 30 pct on Saudi Exchange debut Al Arabiya English, 2024-01-08, retrieved 2025-12-09^
- Anna Cooban. Saudi media group MBC worth nearly $3 billion after hot market debut CNN, 2024-01-08, retrieved 2025-12-09^
- MBC Group emerges as global IPO star with unprecedented share surge Al Arabiya English, 2024-01-25, retrieved 2025-12-09^
- Press Release. MBC Group reports a record 515% increase in net profit to SAR 426mln in FY 2024 www.zawya.com, retrieved 2025-12-09^
- الإعلانات و«شاهد» ترفعان أرباح «إم بي سي» 515 % في 2024 aawsat.com, retrieved 2025-12-09^
- The New Arab Staff. Al Arabiya completes relocation from UAE to Saudi capital Riyadh The New Arab, retrieved 2025-12-09^
- Minister of Media Visits Al Arabiya Headquarters in Riyadh, Reviews Post-Relocation Readiness spa.gov.sa, retrieved 2025-12-09^
- Al Arabiya English marks one year since launching on-air programming Al Arabiya English, 2025-09-10, retrieved 2025-12-09^
- Al Hadath launches brand new Riyadh newsroom, studios Al Arabiya English, 2023-11-24, retrieved 2025-12-09^
- MBC launches Bollywood channel arabnews.com, Arab News, 2013-10-28, retrieved 2013-11-13^
- MBC promises 'fresh approach' to Bollywood with new channel Al Arabiya, 2013-10-26, retrieved 2013-11-13^
- MBC Group launches Egypt-based channel Al Arabiya, 10 November 2012^
- MBC Iraq channel to launch next month Arab News, 27 January 2019^
- MBC group to launch new family TV channel MBC Iraq Al Arabiya, 26 January 2019^
- All-new Shahid: MBC partners with Disney and Fox for fresh version of streaming platform 16 January 2020^
- Shahid reports 23% surge in viewer numbers year on year^
- SVOD Market Leadership in MENA Streaming Video Market 13 May 2025^
- LOUD FM: MBC group launches English-language radio station in Saudi Arabia Al Arabiya English, 2023-05-13, retrieved 2023-06-04^
- Saudi radio station MBC FM marks 30 years of broadcasting with special events Arab News, 2024-05-13, retrieved 2025-01-29^
- Radio in KSA: Effective Results, Powerful Impact ArabAd, 2022-12-21, retrieved 2026-01-29^
- Alex Ritman. Peter Smith to Lead New Saudi Production Banner MBC Studios The Hollywood Reporter, Valence Media, September 18, 2018^
- Alex Ritman. MBC Studios' Saudi Arabia Boss on "New Era" as A-List Features 'Desert Warrior,' 'Kandahar' Make History in the Kingdom The Hollywood Reporter, PMRC, November 24, 2021^
- Jeremy Kay. AGC International to offer ‘Desert Warrior’ to buyers for first time at AFM Screen, retrieved 2025-12-09^
- MBC Studios teams up with US counterparts for ‘Desert Warrior’ Arab News, retrieved 2025-12-09^
- Alex Ritman. MBC Studios’ Saudi Arabia Boss on “New Era” as A-List Features ‘Desert Warrior,’ ‘Kandahar’ Make History in the Kingdom The Hollywood Reporter, 2021-11-24, retrieved 2025-12-09^
- استوديوهات MBC تعلن عن الفيلم السينمائي العالمي محارب الصحراء – Desert Warrior Laha Magazine, retrieved 2025-12-09^
- Diana Lodderhose. AGC Studios’ Stuart Ford Talks Shooting $140M ‘Desert Warrior’ In KSA: “The Arab-Speaking World Is A Coming Force” Deadline, 2021-12-08, retrieved 2025-12-09^
- Filming of Hollywood movie ‘Kandahar’ in AlUla is a sign of things to come Arab News, 2022-01-18, retrieved 2025-12-09^
- Andreas Wiseman. Gerard Butler Action Movie ‘Kandahar’ Begins Filming In Saudi Arabia; Ali Fazal & Navid Negahban Join Cast Deadline, 2021-12-02, retrieved 2025-12-09^
- Nick Vivarelli. MBC Studios Ramps Up TV Production With Saudi Series ‘Rise of The Witches,’ ‘Devil’s Promise,’ ‘1001 Nights’ (EXCLUSIVE) Variety, 2022-04-12, retrieved 2025-12-09^
- مسلسل معاوية .. أضخم الأعمال التاريخية العربية ET بالعربي, 2025-02-28, retrieved 2025-12-09^
- مدير التواصل في "إم بي سي" لـ"النهار": "معاوية" سيرة شخص وليس توثيقاً لمرحلة... وحدودنا السماء^
- Kaouther Ben Hania and Oscar-winning producers on board to direct film on killing of Palestinian girl Arab News, 2025-05-14, retrieved 2025-12-09^
- Alex Ritman,Nick Vivarelli. Killing of Palestinian Girl Hind Rajab Being Made Into Film by Kaouther Ben Hania, Nadim Cheikhrouha, ‘Zone of Interest’ Producer James Wilson, ‘Navalny’ Producer Odessa Rae and Film4 (EXCLUSIVE) Variety, 2025-05-13, retrieved 2025-12-09^
- Nada Aboul Kheir. Kaouther Ben Hania On The Moving Story Behind Her Venice Competition Film ‘The Voice Of Hind Rajab’ Deadline, 2025-07-22, retrieved 2025-12-09^
- Alexandra Buccianti. Dubbed Turkish soap operas conquering the Arab world: social liberation or cultural alienation?^
- MBC stops all Turkish TV drama Al Jazeera, retrieved 2024-10-22^
- Ben Hubbard. Saudi Arabia Frees Media Mogul, but His Company's Fate Remains a Mystery The New York Times, 2018-01-26, retrieved 2020-03-15^
- Saudi Arabia to seize controlling stake in broadcaster MBC^
- Declan Walsh. Blackface, Staple of Arab Comedy, Faces Surge of Criticism The New York Times, 2019-08-18, retrieved 2020-03-15^
- Alissa Rubin. Iraq Suspends License of Saudi-Owned Television Channel, MBC Media Group The New York Times, 2024-10-19, retrieved 2024-10-20^
- Qassim Abdul-Zahra. Iraq moves to revoke Saudi broadcaster's license after report angered militia supporters Associated Press, 2024-10-19, retrieved 2024-10-20^