Lux Industries Limited, previously known as Biswanath Hosiery Mills, is an Indian apparel manufacturing company headquartered in Kolkata.[1] It manufactures innerwear and various kinds of hosiery and fashion wear products for men, women and children.
History
Lux Industries was set up as the Biswanath Hosiery Mills in 1957 by Girdharilal Todi. His sons took over the operating responsibilities in 1964. It launched the Consumer Coupon Scheme in 1992 (Mazedar Mauka). In the same year, Lux employed celebrity brand ambassadors. In 1992, Lux launched their first television commercial with the famous yeh andar ki baat hai tagline. The following year saw the company launch their export operations, with offices in the Middle East, Europe, and Africa.
In 1995, the company changed its name to Lux Industries Limited. This was followed in short order by the establishment of over 500,000 retail outlets across India, and offices in Kolkata, Delhi, Agra, Indore, Mumbai, Ludhiana, Jaipur, and Roorkee. Bollywood actor Sunny Deol was signed on as Lux's brand ambassador in the year 2000. In 2001, Lux went public and for the first time, ownership of the company was available outside of the Todi family. In 2003, the company launched its IPO. In 2010, Bollywood actor Shah Rukh Khan was signed as a brand ambassador for Lux. In 2018, Bollywood actor Amitabh Bachchan was signed as a brand ambassador for Lux.
On 24 January 2022, capital markets regulator