Luvil

Luvil is a clothes detergent manufactured by Unilever.[1] It was sold and advertised in the United Kingdom in the 1960s - but later withdrawn from this market; the product however is still on sale in Continental Europe.

The 1960s UK TV adverts were well known for their slogans and now dated style:

  • 1) Luvil gets children's clothes clean - it works like an underwater army
  • 2) Harassed mother by sink: "Oh no ― give me strength" - voiceover: "You've got it with Luvil's underwater army!"
  • 3) This packet of Luvil holds an underwater army of enzymes ― to beat egg, sweat marks, blood spots, cocoa stains

References

  1. Luvil Commercial: [Back again stains] hatads.org.uk, retrieved 17 February 2024^