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Luma Home

Luma was a Wi-Fi solutions company based in Atlanta, Georgia The company sells Wi-Fi routers using mesh networking to project a consistent Wi-Fi signal throughout private homes as well as a corresponding mobile app for added layers of security and parental controls.[1]

Luma was founded in 2014 by Paul Judge[2] and Mike Van Bruinisse, who had worked together at cybersecurity firms CipherTrust and Purewire.[3] The idea emerged as a response to what was perceived by the founders as poor Wi-Fi consistency throughout private homes and the need for increased security as the Internet of Things (IoT) becomes more pervasive. Judge said, “Cybersecurity must be built into the home network routers directly because IoT devices are vulnerable and users do not have the time to be the CISO [chief information security officer] of their home.”[4]

To date, the company's funding includes $12.5 million from Amazon’s Alexa fund,[5] as well as former Beats by Dre CMO Omar Johnson, Yahoo chairman Maynard Webb and San Francisco 49ers CEO Jed York.[6] In November, 2016, Luma announced Alexa integration,[7] allowing it to be controlled by voice commands to Amazon Alexa.

In January 2018, Luma Home was acquired by Newell Brands for a reported $10 million.[8] The brand will operate under First Alert.[9] At least since fall 2019 both the getluma.com and lumahome.com websites are not functional.[10]

See also

  • Google Wifi

References

  1. Aaron Tilley. Amazon Gets Into WiFi Router Craze With Strategic Investment In Luma Forbes, retrieved 24 December 2016^
  2. Eghosa Aihie. 13 Black Founders Making Moves in Tech Tech.co, 31 October 2016, retrieved 24 December 2016^
  3. Ken Yeung. Luma debuts a Wi-Fi router that uses mesh networking to provide a consistent Wi-Fi signal in private homes VentureBeat.com, VentureBeat, 5 November 2015, retrieved 24 December 2016^
  4. Steve Karantzoulidis. How IoT Companies Can Make Their Products More Secure Security Sales & Integration, EH Publishing, Inc., 31 March 2004, retrieved 24 December 2016^
  5. Aaron Tilley. Amazon Gets Into WiFi Router Craze With Strategic Investment In Luma Forbes, retrieved 24 December 2016^
  6. Javier David. Luma looks to boost your home network signal and security CNBC.com, CNBC, LLC, retrieved 24 December 2016^
  7. Brian Heater. Luma's WiFi system gets Alexa integration TechCrunch, AOL Inc., 7 November 2016, retrieved 24 December 2016^
  8. Urvaksh Karkaria. Newell acquires Atlanta startup Luma for more than $10 million Atlanta Business Chronicle, American City Business Journals, 12 January 2018, retrieved 12 January 2018^
  9. Connie Loizos. Even the Most Interesting Man in the World couldn't make Luma work as standalone company TechCrunch, Oath Inc., 12 January 2018, retrieved 12 January 2018^
  10. Luma Surround WiFi - Home lumahome.com, retrieved 13 January 2022^