Lugz is an American footwear brand owned by Jack Schwartz Shoes, LLC (JSS). The brand was established in October 1993, and produces footwear for adults and children. Lugz products are sold through major retailers in multiple markets worldwide.[1]
History
Following the launch of its first boot line, Lugz engaged in collaboration and endorsement agreements within the music, entertainment, and sports industries. One of the brand’s early celebrity-endorsed products was Funkmaster Flex, an urban driving shoe developed in collaboration with a radio personality.[2] This was followed by a collaborative footwear line with hip-hop artist, Bryan "Baby" Williams.[3] Additional endorsement and collaboration agreements involved figures and organizations including Snoop Dogg, Orange County Choppers, and professional athletes from MMA and combat sports.[4][5]