Lucy Activewear (sometimes styled as "lucy" rather than "Lucy"), formerly known as Lucy.com, was an American clothing retailer based in Alameda, California. Founded in November 1999 by former Nike executives,[1] it specialized in activewear for women including clothing intended for use during yoga. It designed, manufactured and sold its own product lines including jackets, bras, tops, and bottoms.[2]
Initially an online-only retailer, Lucy opened brick and mortar stores in 2002 after the bursting of the dot-com bubble; for several years, the company completely shut down its web store. It was at that time the company changed its name from "Lucy.com" to "Lucy Activewear".[2] Though based in Portland, it did not open a store there in 2002 and did not have a retail presence in Oregon until it opened stores in Portland's Pearl District and Bridgeport Village two years later.[3] Lucy did have 60 stores located across the