Lotte Rental is a South Korean rental and mobility service company affiliated with the Lotte Corporation. The company is engaged in a range of asset leasing businesses centered on vehicle rentals. Its headquarters is located in Anyang, and it provides rental services for automobiles, industrial equipment, and office devices.
History
The company traces its origins to Korea Telecom Promotion, established in May 1986 as a subsidiary of KT Corporation. At the time of its establishment, the company focused on leasing information and telecommunications equipment. In 1989, it entered the car rental business.[1]
In 2005, KT Corporation separated its rental business from KT Networks and established KT Rental. In 2010, KT Rental acquired Kumho Rent-A-Car from the Kumho Asiana Group.[2]
In 2015, KT Corporation sold KT Rental to the Lotte Corporation, and the company was subsequently renamed Lotte Rental.[3]
In 2020, the company acquired the rental car business of the Hanjin Group.[4] In August 2021, the company was listed on the Korea Exchange (KOSPI), completing its initial public offering (IPO), and has since expanded its investments in mobility and new rental businesses.[5]
Business
Automotive Rental
Lotte Rental’s core business is automotive rental, providing both long-term and short-term vehicle leasing services to individual and corporate customers. Long-term rentals allow customers to use vehicles without ownership through monthly payments, typically including bundled services such as maintenance, insurance, and vehicle management. Short-term rentals are offered through airport and urban branch networks, serving travelers and general customers requiring temporary vehicle use.[6]
Corporate and Industrial Equipment Rental
The company provides a range of rental services to corporate clients, including construction equipment, logistics machinery, and office devices. These services enable businesses to reduce initial capital expenditures and improve operational efficiency, while also benefiting from integrated maintenance and asset management support.[7]
Used Vehicle Sales and Distribution
Lotte Rental conducts used vehicle sales by remarketing cars returned from its rental operations. These vehicles are distributed through auctions as well as online and offline sales channels, contributing to improved asset turnover and supporting overall profitability.[8]
Mobility Platform Services
The company operates digital mobility services, including car-sharing and vehicle subscription programs. Through mobile applications, it provides integrated services covering reservations, payments, and vehicle access, while leveraging data-driven systems to enhance user convenience and operational efficiency.[9]
New Rental and Lifestyle Services
In addition to automotive services, Lotte Rental has expanded into the rental of consumer goods such as home appliances and household products. This expansion reflects its strategy to evolve into a comprehensive rental service provider encompassing broader aspects of customers’ lifestyles.[10]
References
- 차재서. 롯데렌탈, 금호·KT·롯데 '한 지붕 세 가족'···"성골 아니면 살아남기 어려워" 뉴스웨이, 2024-03-22, retrieved 2026-03-19^
- 금호렌터카, KT 컨소시엄에 매각돼 MBN, 2009-12-30, retrieved 2026-03-22^
- KT, KT렌탈 1조200억원에 롯데에 매각 zdnet.co.kr, 2015-03-22, retrieved 2026-03-19^
- 원호연. 한진, 렌터카 사업 롯데렌탈에 600억에 매각 n.news.naver.com, retrieved 2026-03-22^
- 롯데렌탈, 2분기 역대 최대 실적...19일 코스피 상장 n.news.naver.com, retrieved 2026-03-22^
- 임일곤 기자 igon@bizwatch.co.kr. '렌터카 1위' 롯데렌탈 "상장으로 모빌리티 선도" 비즈니스워치, 2021-08-02, retrieved 2026-04-20^
- 윤현주. 개미들과의 약속 지켰다…주가 '반토막'에도 440억 쏜 롯데렌탈 [윤현주의 主食이 주식] 한국경제, 2024-03-16, retrieved 2026-04-20^
- 아시아타임즈. 중고차 소매 사업 시동건 롯데렌탈, 신규 먹거리 창출 아시아타임즈, retrieved 2026-04-20^
- 한경매거진&북. ‘차량 렌털 최강자’ 롯데렌탈...렌터카에서 카셰어링, 중고차까지 ‘풀 라인업’ magazine.hankyung.com, 2019-11-12, retrieved 2026-04-20^
- 금융사 손잡고 중고차시장 공략…롯데렌탈 최진환의 '묘수' n.news.naver.com, retrieved 2026-04-20^