Lotte Mart is a South Korean hypermarket that sells a variety of groceries, clothing, toys, electronics, and other goods, with headquarters in South Korea. Lotte Mart is a division of the Lotte Co., Ltd. which sells food and shopping services in South Korea and Japan.[1] Lotte Mart, part of the Korean conglomerate "Lotte", opened its first branch at Guui-dong, GangByeon, Seoul, Korea on April 1, 1998.[2] In 2006, Lotte Mart opened its first overseas branch. As of August 8, 2011, Lotte Mart had 199 branches (92 branches in Korea, 82 branches in China, 23 branches in Indonesia, and 13 branches in Vietnam).[3] Store brands include Herbon, Wiselect, Withone, Basicicon, Tasse Tasse, and Gerard Darel.