Real-life history
While Breaking Bad was still being aired in 2013, Twisters claimed to have received a 10% increase in revenue due to its association with Breaking Bad.[3]
In 2014, a Cook County, Illinois man was arrested and charged with several crimes including the manufacturing of methamphetamine, and wore a Los Pollos Hermanos shirt in his mugshot.[4][5] Breaking Bad creator Vince Gilligan revealed on a 2015 Reddit AMA that there were talks at Sony to make Los Pollos Hermanos into a real restaurant.[6]
The logo for Los Pollos Hermanos was created in 2008 by Mexican artist Humberto Puentes-Segura. Topanga Productions, a subsidiary of Sony Pictures, the producer of Breaking Bad, began selling merchandise including T-shirts and hats displaying the Los Pollos Hermanos logo. In 2016, Puentes-Segura sued Sony Pictures and Topanga Productions, claiming he did not permit Sony to license or sell merchandise using the logo.[7]
In 2017 Los Pollos Hermanos opened as a series of pop-up restaurants across several cities. It was announced to open from April 9–10 in New York City on Pearl Street, although the pop-up only offered curly fries and not chicken at all, possibly to avoid NYC Health violations.[8][9] It also appeared in Los Angeles on April 10–11,[10] and Austin, Texas for South by Southwest.[11] On April 11–12, a pop-up event occurred at Thirsty Bird in Potts Point, New South Wales, with Giancarlo Esposito making a visit on the first day.[12] Netflix, the international distributor for the series, also organized two separate pop-up events in Italy on May 12–13 at real fried chicken restaurants in Rome and Milan which were decorated to look like Los Pollos Hermanos restaurants.[13]
In 2017, the Los Pollos Hermanos Employee Training miniseries was released as a promotion for Better Call Saul Season 3. It won the award for Short Form Comedy or Drama Series at the 69th Primetime Creative Arts Emmy Awards.[15]
On January 20, 2018, to celebrate the 10th anniversary of the beginning of Breaking Bad, the Twisters location used to film the restaurant on the show was temporarily renovated for a single day to look like Los Pollos Hermanos.[16] The occasion was paid for by "superfans" Edward Candelaria and Marq Smith, and was allegedly unsanctioned by Sony Pictures or AMC.[17][18] The event also coincided with the beginning of filming for Better Call Saul Season 4, and several Breaking Bad cast members, including Ian Posada (Brock Cantillo) and Jeremiah Bitsui (Victor), appeared at the event.[19][20]
In August 2018, Postmates offered a limited-time delivery service for Los Pollos Hermanos in Los Angeles and New York City.[21][22]
In late 2019 the "Breaking Bad Experience" pop-up restaurant operated on 7100 Santa Monica Boulevard in West Hollywood, California, and included items reminiscent of Los Pollos Hermanos.[23] A few days later, it was announced that delivery kitchen network Family Style Inc. partnered with Sony Pictures Consumer Products and began being offering Los Pollos Hermanos through Uber Eats in select markets, starting with Los Angeles.[24][25] A pop-up location in Venice Beach, California also opened on October 24, 2019, for the premiere of El Camino: A Breaking Bad Movie.[26]
The food court at the University of Aberdeen previously featured a fried chicken outlet with Los Pollos Hermanos branding.[27][28]
