Lorenzo Servitje Sendra, (November 20, 1918 – February 3, 2017) was a Mexican accountant and businessman, who co-founded Grupo Bimbo, the world's largest bakery company, in 1945 with four partners, Jaime Jorba, Jaime Sendra, Alfonso Velasco and José T. Mata.
Biography
Servitje was born in the capital of Mexico, Mexico City, on November 20, 1918. His father, Juan Servitje, a baker by profession, and his mother, Josefina Sendra, had immigrated to Mexico from Catalonia in Spain. His granddaughter is the actress Marina de Tavira, who appeared in the film Roma. Servitje is credited with expanding Bimbo from a small, Mexican baking company into a multinational conglomerate that has acquired more than 100 domestic and international brands, including Thomas', Entenmann's, Stroehmann, Oroweat and Freihofer's.[1][2] Servitje was Bimbo's president from 1945 to 1981, and remained chairman until 1994.