List of Target brands

Target Corporation, like many large retail and grocery chain stores, offers private brands, referred to by Target as "owned brands".

Apparel

General

  • All in Motion, a line of activewear with options for both men and women[1]
  • PRIDE (formerly Take Pride), a line of LGBT pride themed clothing, accessories, and other items.[2]
  • Shade & Shore, a beachwear brand

Men's

  • Goodfellow & Co., men's clothing, accessories, and grooming products[3]
  • Original Use, "street style" men's clothing[4]

Women's

  • A New Day, a clothing line of general women's clothing[5][6]
  • Auden, an intimates and lingerie exclusive brand[7][6]
  • Ava & Viv, a women's clothing line[8][6]
  • Colsie, an intimates and loungewear brand[7][6]
  • Future Collective, a women's clothing line[9][6]
  • JoyLab, a fitness-clothing line for women[10][6]
  • Prologue, a line of sophisticated female clothing[11]
  • Stars Above, an in-house brand for sleepwear[7]
  • Universal Thread, denim-based women's clothing[12][6]
  • Wild Fable, women's clothing brand targeting gen-Z[13][6]
  • Xhilaration, a line of intimate and sleepwear, along with swimwear

Youth and infants

  • Art Class, a children's line of apparel[14][6]
  • Cat and Jack, a children's line of apparel and accessories[15][6]
  • Cloud Island, a baby's line of bedding and clothing[16][6]

Grocery

  • Favorite Day, specialty foods, drinks, treats, and snacks[17][6]
  • Favorite Day Bakery, baked goods[17]
  • Good & Gather, a food and beverage brand; replaced Archer Farms, Simply Balanced, and Sutton & Dodge.[18][6] Manufacturers include Great Lakes Cheese.[19]
  • Market Pantry, value grocery products[20][6]

Seasonal

  • Hyde and Eek! Boutique, a Halloween decoration brand[21][6]
  • Sun Squad, a line of summer items[6]
  • Wondershop, a Christmas decoration and apparel brand[22][6]

Other

  • Boots & Barkley, a pet food and supply line[6]
  • Brightroom, a line of storage solutions[23][6]
  • Bullseye's Playground, a discount goods line[6]
  • Casaluna, a bedroom and bath line[6]
  • Dealworthy, a low-priced essentials brand
  • Embark, an outdoor gear line of camping and travel equipment[6]
  • Everspring, a household supplies brand[6]
  • Figmint, a kitchenware brand[24][6]
  • Good Little Garden, a lawn and garden brand[25][6]
  • Gigglescape, a children's toy brand[26][6]
  • Hearth and Hand with Magnolia, a home and lifestyle brand, in collaboration with designer Joanna Gaines[27][6]
  • Heyday, a line of electronic accessories[28][6]
  • Kindfull, a pet food brand[6]
  • Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
  • Mondo Llama, a line of arts and crafts supplies[6]
  • Opalhouse, eclectic home decor
  • Open Story, a travel and luggage line[6]
  • Pillowfort, a children's line of bedding[6]
  • Project 62, a household-goods line placed alongside Room Essentials
  • Room Essentials, a low-end home-goods line[6]
  • Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products
  • Smith & Hawken, an outdoor furniture line acquired in 2010[6]
  • Sonia Kashuk, a cosmetics brand[6]
  • Spritz, a home decor and supplies brand[29][6]
  • Threshold, a premium furniture line[6]
  • up&up, essential general commodities[30][6]

Corporate

  • Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.[31]

Former

These brands are no longer in production.

  • Archer Farms, a grocery brand
  • Cherokee, a children's and women's clothing line which is no longer Target-exclusive
  • Circo, toddler's and kids clothing
  • Design For All, a range of products
  • Gilligan & O'Malley
  • Go International, a women's clothing line
  • Merona, a clothing brand
  • Mossimo Supply Co., a clothing line
  • Simply Balanced, a grocery brand
  • Sutton & Dodge, a grocery brand

See also

References

  1. Sharon Edelson. If You're Ready To Get Moving, Try Target's Newest $1B Brand Forbes, retrieved 2023-09-06^
  2. Target Brands : PRIDE : Target www.target.com, retrieved 2023-10-31^
  3. What Target's expansion of private label Goodfellow and Co means for competitors Glossy, 2019-06-03, retrieved 2023-09-06^
  4. Target Is Launching a 'Street-Style' Line. Here's What You Need to Know. Esquire, 2018-05-24, retrieved 2023-09-06^
  5. See Target's new women's line, which comes in sizes XXS to 4X TODAY.com, 2017-08-29, retrieved 2023-09-06^
  6. Target Brands Target, retrieved 25 November 2025^
  7. Finding the Perfect Bra—and More—Is Now Easier and More Affordable at Target Target Corporate, retrieved 2023-09-06^
  8. Ava & Viv Target, retrieved 2025-11-24^
  9. Future Collective Target, retrieved 2025-11-24^
  10. Kari Hamanaka. Target Aims for Bull's-eye in Brand Retool WWD, 2017-09-18, retrieved 2023-09-06^
  11. Target Is Launching a New Workwear-Focused Fashion Brand Glamour, 2018-09-05, retrieved 2023-09-06^
  12. Here's Your First Look at Target's Inclusive New Fashion Line Glamour, 2018-01-15, retrieved 2023-09-06^
  13. Target Is Launching Another Fashion Brand—And It's So '90s Glamour, 2018-08-01, retrieved 2023-09-06^
  14. Art Class Target, retrieved 2025-11-24^
  15. Target overhauls kids apparel line under new Cat & Jack brand Retail Dive, retrieved 2023-09-06^
  16. Cloud Island at Target Brand Vision Group, retrieved 2023-09-06^
  17. PYMNTS. Target To Roll Out 'Favorite Day' Food And Beverage Brand www.pymnts.com, 2021-03-09, retrieved 2023-09-06^
  18. Good & Gather : Target www.target.com, retrieved 2023-09-06^
  19. Rachel Treisman. Check your cheese: Shredded and grated varieties are recalled nationwide NPR, December 3, 2025^
  20. Market Pantry : Target www.target.com, retrieved 2023-09-06^
  21. Hyde & EEK! Boutique : Target www.target.com, retrieved 2023-09-06^
  22. Wondershop : Target www.target.com, retrieved 2023-09-06^
  23. Target launches new private label home organization line Store Brands, retrieved 2023-09-06^
  24. Figmint Target, retrieved 2025-11-24^
  25. Good Little Garden Target, retrieved 2025-11-24^
  26. Our Adorable New Toy Brand, Gigglescape, Will Have Kids Smiling from Ear to Ear corporate.target.com, retrieved 2024-12-31^
  27. Target Announces Hearth & Hand with Magnolia, A Partnership with Chip and Joanna Gaines Target Corporate, retrieved 2023-09-06^
  28. Heyday, Target's first exclusive electronics brand, is now offering a 50% discount on several of its goods GadgetAny, 2023-01-30, retrieved 2023-09-06^
  29. Spritz Target, retrieved 2025-11-24^
  30. Hunter Schwarz. Target's colorful Up&Up rebrand aims for more shelf appeal Fast Company, February 5, 2025, retrieved March 7, 2025^
  31. Target Bullseye Shop www.bullseyeshop.com, retrieved 2023-10-31^