Target Corporation, like many large retail and grocery chain stores, offers private brands, referred to by Target as "owned brands".
Apparel
General
Men's
Women's
- A New Day, a clothing line of general women's clothing[5][6]
- Auden, an intimates and lingerie exclusive brand[7][6]
- Ava & Viv, a women's clothing line[8][6]
- Colsie, an intimates and loungewear brand[7][6]
- Future Collective, a women's clothing line[9][6]
- JoyLab, a fitness-clothing line for women[10][6]
- Prologue, a line of sophisticated female clothing[11]
- Stars Above, an in-house brand for sleepwear[7]
- Universal Thread, denim-based women's clothing[12][6]
- Wild Fable, women's clothing brand targeting gen-Z[13][6]
- Xhilaration, a line of intimate and sleepwear, along with swimwear
Youth and infants
Grocery
Seasonal
Other
- Boots & Barkley, a pet food and supply line[6]
- Brightroom, a line of storage solutions[23][6]
- Bullseye's Playground, a discount goods line[6]
- Casaluna, a bedroom and bath line[6]
- Dealworthy, a low-priced essentials brand
- Embark, an outdoor gear line of camping and travel equipment[6]
- Everspring, a household supplies brand[6]
- Figmint, a kitchenware brand[24][6]
- Good Little Garden, a lawn and garden brand[25][6]
- Gigglescape, a children's toy brand[26][6]
- Hearth and Hand with Magnolia, a home and lifestyle brand, in collaboration with designer Joanna Gaines[27][6]
- Heyday, a line of electronic accessories[28][6]
- Kindfull, a pet food brand[6]
- Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
- Mondo Llama, a line of arts and crafts supplies[6]
- Opalhouse, eclectic home decor
- Open Story, a travel and luggage line[6]
- Pillowfort, a children's line of bedding[6]
- Project 62, a household-goods line placed alongside Room Essentials
- Room Essentials, a low-end home-goods line[6]
- Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products
- Smith & Hawken, an outdoor furniture line acquired in 2010[6]
- Sonia Kashuk, a cosmetics brand[6]
- Spritz, a home decor and supplies brand[29][6]
- Threshold, a premium furniture line[6]
- up&up, essential general commodities[30][6]
Corporate
- Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.[31]
Former
These brands are no longer in production.
- Archer Farms, a grocery brand
- Cherokee, a children's and women's clothing line which is no longer Target-exclusive
- Circo, toddler's and kids clothing
- Design For All, a range of products
- Gilligan & O'Malley
- Go International, a women's clothing line
- Merona, a clothing brand
- Mossimo Supply Co., a clothing line
- Simply Balanced, a grocery brand
- Sutton & Dodge, a grocery brand
See also
References
- Sharon Edelson. If You're Ready To Get Moving, Try Target's Newest $1B Brand Forbes, retrieved 2023-09-06^
- Target Brands : PRIDE : Target www.target.com, retrieved 2023-10-31^
- What Target's expansion of private label Goodfellow and Co means for competitors Glossy, 2019-06-03, retrieved 2023-09-06^
- Target Is Launching a 'Street-Style' Line. Here's What You Need to Know. Esquire, 2018-05-24, retrieved 2023-09-06^
- See Target's new women's line, which comes in sizes XXS to 4X TODAY.com, 2017-08-29, retrieved 2023-09-06^
- Target Brands Target, retrieved 25 November 2025^
- Finding the Perfect Bra—and More—Is Now Easier and More Affordable at Target Target Corporate, retrieved 2023-09-06^
- Ava & Viv Target, retrieved 2025-11-24^
- Future Collective Target, retrieved 2025-11-24^
- Kari Hamanaka. Target Aims for Bull's-eye in Brand Retool WWD, 2017-09-18, retrieved 2023-09-06^
- Target Is Launching a New Workwear-Focused Fashion Brand Glamour, 2018-09-05, retrieved 2023-09-06^
- Here's Your First Look at Target's Inclusive New Fashion Line Glamour, 2018-01-15, retrieved 2023-09-06^
- Target Is Launching Another Fashion Brand—And It's So '90s Glamour, 2018-08-01, retrieved 2023-09-06^
- Art Class Target, retrieved 2025-11-24^
- Target overhauls kids apparel line under new Cat & Jack brand Retail Dive, retrieved 2023-09-06^
- Cloud Island at Target Brand Vision Group, retrieved 2023-09-06^
- PYMNTS. Target To Roll Out 'Favorite Day' Food And Beverage Brand www.pymnts.com, 2021-03-09, retrieved 2023-09-06^
- Good & Gather : Target www.target.com, retrieved 2023-09-06^
- Rachel Treisman. Check your cheese: Shredded and grated varieties are recalled nationwide NPR, December 3, 2025^
- Market Pantry : Target www.target.com, retrieved 2023-09-06^
- Hyde & EEK! Boutique : Target www.target.com, retrieved 2023-09-06^
- Wondershop : Target www.target.com, retrieved 2023-09-06^
- Target launches new private label home organization line Store Brands, retrieved 2023-09-06^
- Figmint Target, retrieved 2025-11-24^
- Good Little Garden Target, retrieved 2025-11-24^
- Our Adorable New Toy Brand, Gigglescape, Will Have Kids Smiling from Ear to Ear corporate.target.com, retrieved 2024-12-31^
- Target Announces Hearth & Hand with Magnolia, A Partnership with Chip and Joanna Gaines Target Corporate, retrieved 2023-09-06^
- Heyday, Target's first exclusive electronics brand, is now offering a 50% discount on several of its goods GadgetAny, 2023-01-30, retrieved 2023-09-06^
- Spritz Target, retrieved 2025-11-24^
- Hunter Schwarz. Target's colorful Up&Up rebrand aims for more shelf appeal Fast Company, February 5, 2025, retrieved March 7, 2025^
- Target Bullseye Shop www.bullseyeshop.com, retrieved 2023-10-31^