Sega is a video game developer, publisher, and hardware development company headquartered in Tokyo, Japan, with multiple offices around the world. The company has produced home video game consoles and handheld consoles since 1983; these systems were released from the third console generation to the sixth. Sega was formed from the merger of slot machine developer Service Games and arcade game manufacturer Rosen Enterprises in 1964, and it produced arcade games for the next two decades. After a downturn in the arcade game industry in the 1980s, the company transitioned to developing and publishing video games and consoles. The first Sega console was the Japan-only SG-1000, released in 1983. Sega released three variations of this console in Japan, the third of which, the Sega Mark III, was rebranded as the Master System and released worldwide in 1985. They went on to produce the Genesis—known as the Mega Drive outside of North America—and its add-ons beginning in 1988, the Game Gear handheld console in 1990, the Sega Saturn in 1994, and the Dreamcast in 1998.
Sega was one of the primary competitors to Nintendo in the video game console industry. A few of Sega's early consoles outsold their competitors in specific markets, such as the Master System in Europe. Several of the company's later consoles were commercial failures, however, and the financial losses incurred from the Dreamcast console caused the company to restructure itself in 2001. As a result, Sega ceased to manufacture consoles and became a third-party video game developer. The only consoles that Sega has produced since are the educational toy consoles Advanced Pico Beena in 2005 and ePico in 2024, and dedicated consoles such as the Sega Genesis Mini in 2019 and Game Gear Micro in 2020. Third-party variants of Sega consoles have been produced by licensed manufacturers, even after production of the original consoles had ended. Many of these variants have been produced in Brazil, where versions of the Master System and Genesis were still sold and games for them are still developed decades after the consoles were originally released.
Consoles
Third-party variants
Licensed and unlicensed variants of Sega consoles have been produced by third-party companies. In Brazil, Tectoy created and released the Master System 3 Compact, which may function wirelessly with an RF transmitter. An SKU of this console targeted at female gamers, the Master System Girl, was molded in bright pink plastic. A more recent version, released in 2006 in Brazil as the Master System 3 Collection, contains 120 built-in games. Another Master System variant, built as a handheld game console, was released by Coleco in North America in 2006.
The Genesis was the first Sega console to receive third-party versions. Its first variants were released before any Master System variants, even though the Genesis was released three years after the Master System. Working with Sega Enterprises, JVC released the Wondermega, a Mega Drive and Mega-CD combination with high quality audio, in Japan on April 1, 1992. The system was later redesigned by JVC and released as the X'Eye in North America in September 1994. A Pioneer LaserActive add-on pack, developed by Sega, allows the system to play Genesis and Sega CD games. Aiwa released the CSD-GM1, a combination Genesis/Sega CD unit built into a boombox. Several companies added the Genesis to personal computers, mimicking the design of Sega's TeraDrive; these include the MSX models AX-330 and AX-990 distributed in Kuwait and Yemen, and the Amstrad Mega PC distributed in Europe and Australia. After the Genesis was discontinued, Majesco Entertainment released the Genesis 3 in North America as a budget version of the console in 1998. Majesco also released a budget version of the Sega Pico in North America in August 1999.
In Brazil, where the Genesis never ceased production, Tectoy released a portable version of the Genesis with twenty built-in games on December 5, 2007. Another Tectoy variant of the console called "Mega Drive Guitar Idol", released in 2009 in Brazil, includes two six-button joypads and a guitar controller with five fret buttons. That year, AtGames began producing two new Genesis variants in North America and Europe: the Firecore, which can play Genesis cartridges as well as preloaded games; and a handheld console, the Sega Gopher, as well as a dedicated motion console, the Sega Zone, preloaded with 20 Genesis games. Companies such as Radica Games have released compilations of Genesis games in "plug-and-play" packages resembling the system's controller.
References
- Daniel Robson. SEGA Genesis Mini Release Date, Price and Initial Games Lineup Revealed IGN, 2019-03-30, retrieved 2019-03-31^
- Peter Glagowski. The Genesis/Mega Drive Mini has been delayed in Europe Destructoid, July 29, 2019, retrieved 27 September 2019^
- Sam Machkovech. Sega Genesis Mini 2 will be in much shorter supply than original Ars Technica, July 29, 2022, retrieved October 31, 2023^
- Chris Kohler. Sega Will Release The Genesis Mini On September 19 Kotaku, 2019-03-29, retrieved 2019-03-31^
- Sam Byford. Sega's Game Gear Micro is four $50 consoles with four games each The Verge, June 3, 2020, retrieved June 3, 2020^
- Gavin Lane. SEGA Genesis Mini 2 Confirmed For North American Release This October Nintendo Life, July 13, 2022, retrieved July 14, 2022^
- Seth G. Macy. Sega Genesis Mini 2 Review IGN, November 10, 2022, retrieved October 31, 2023^
- <ref name="IGNhistofsega"> Travis Fahs. IGN Presents the History of SEGA IGN, Ziff Davis, 2009-04-21, retrieved 2014-09-14^
- Shahed Ahmed. Sega announces drastic restructuring GameSpot, 2001-01-31, retrieved 2009-09-20^
- SG-1000 Sega, retrieved 2014-02-14^
- Damien McFerran. Retroinspection: Master System Retro Gamer, Imagine Publishing^
- John Battelle. The Next Level: Sega's Plans for World Domination Wired, Condé Nast, December 1993, retrieved 2013-10-09^
- SC-3000 Sega, retrieved 2013-02-15^
- Chris Kohler. Playing the SG-1000, Sega's First Game Machine Wired, Condé Nast, 2009-10-02, retrieved 2009-10-05^
- SC-3000H Sega, retrieved 2013-02-15^
- Mark III Sega, retrieved 2014-03-31^
- Danny Cowen. Sega Master System Launch Schedule Reveals Unreleased Hot Rod, Phantasy Star II GameSetWatch, UBM, 2011-09-14, retrieved 2014-06-22^
- David Sheff. Game Over Random House, 1993^
- David Beuscher. Sega Master System – Overview AllGame, All Media Network, retrieved 2014-03-31^
- Retroinspection: Mega Drive Retro Gamer, Imagine Publishing, 2006^
- Steven L. Kent. The Ultimate History of Video Games: The Story Behind the Craze that Touched our Lives and Changed the World Prima Publishing, 2001^
- Sega tops holiday, yearly sales projections; Sega Saturn installed base reaches 1.6 million in U.S., 7 million worldwide Business Wire, Berkshire Hathaway, 1997-01-13, retrieved 2013-10-13^
- Sega farms out Genesis Consumer Electronics, Warren Communications News, 1998-03-02, retrieved 2012-07-09^
- Sega Service Manual (Supplement): Genesis II/Mega Drive II Sega, 1993^
- Scott Alan Marriott. Sega Genesis Nomad – Overview AllGame, All Media Network, retrieved 2013-10-05^
- Adam Redsell. SEGA: A Soothsayer of the Game Industry IGN, Ziff Davis, 2012-05-20, retrieved 2013-10-05^
- Cartridge Console With 15 Sega Megadrive Games Blaze Europe, retrieved 2010-07-16^
- Steven L. Kent. The Ultimate History of Video Games: The Story Behind the Craze that Touched our Lives and Changed the World Prima Publishing, 2001^
- Matthew T. Clements, Hiroshi Ohashi. Indirect Network Effects and the Product Cycle: Video Games in the U.S., 1994–2002 NET Institute, October 2004, retrieved 2011-09-21^
- Winnie Forster. The Encyclopedia of Game.Machines: Consoles, Handhelds, and Home Computers 1972-2005 Magdalena Gniatczynska, 2005^
- Retroinspection: Sega Game Gear Retro Gamer, Imagine Publishing, 2009^
- Sega Game Gear Retro Gamer, Live Publishing, 2005^
- David Beuscher. Sega Game Gear – Overview AllGame, All Media Network, retrieved 2013-07-08^
- Mega-CD Sega, retrieved 2014-03-29^
- Steven L. Kent. The Ultimate History of Video Games: The Story Behind the Craze that Touched our Lives and Changed the World Prima Publishing, 2001^
- Aaron Birch. Next Level Gaming: Sega Mega-CD Retro Gamer, Live Publishing, 2005^
- David Beuscher. Sega CD – Overview AllGame, All Media Network, retrieved 2013-06-27^
- Mega-CD 2 Sega, retrieved 2014-03-29^
- Scott Alan Marriott. Sega Genesis CDX – Overview AllGame, All Media Network, retrieved 2013-06-27^
- Videospiel-Algebra Man!ac Magazine, Cybermedia Verlagsgesellschaft, May 1995^
- Famicom Tsūshin, ASCII Media Works, 1993-06-11^
- Sega captures dollar share of videogame market -- again; diverse product strategy yields market growth; Sega charts path for 1996. Business Wire, Berkshire Hathaway, 1996-01-10, retrieved 2011-09-29^
- TOSEC: Sega Pico Internet Archive, 2012-04-13, retrieved 2014-06-22^
- 食育、安全などの"五育"を取り入れ、エデュテイメント事業を推進「遊びながら学ぶ」が進化する『Advanced PICO BeenaTM』(アドバンスピコ ビーナTM)8月発売 Sega, 2005-04-05, retrieved 2014-06-03^
- Edison, N.J.-Based Firm Signs Video Game Distribution Deal with Sega. Home News Tribune, Gannett Company, 1999-08-06, retrieved 2011-09-29^
- David Beuscher. Sega Pico – Overview AllGame, All Media Network, retrieved 2014-06-03^
- Sega Toys Business Strategy Sega, 2005^
- Super 32X Sega, retrieved 2014-02-23^
- Steven L. Kent. The Ultimate History of Video Games: The Story Behind the Craze that Touched our Lives and Changed the World Prima Publishing, 2001^
- Damien McFerran. Retroinspection: Sega 32X Retro Gamer, Imagine Publishing^
- David Beuscher. Sega Genesis 32X — Overview AllGame, All Media Network, retrieved 2013-06-07^
- Sega Saturn Sega, retrieved 2014-03-03^
- Frank Cifaldi. This Day in History: Sega Announces Surprise Saturn Launch 1UP.com, Ziff Davis, 2010-05-11, retrieved 2014-05-04^
- Damien McFerran. Retroinspection: Sega Saturn Retro Gamer, Imagine Publishing^
- Steven L. Kent. The Ultimate History of Video Games: The Story Behind the Craze that Touched our Lives and Changed the World Prima Publishing, 2001^
- Colin Moriarty. Sega Pluto: The console that never was? IGN, Ziff Davis, 2013-04-18, retrieved 2014-03-03^
- Terry Lefton. Looking for a Sonic Boom Brandweek, Nielsen Business Media, 1998^
- Patricia Hernandez. Happy 15th Birthday, Dreamcast! Kotaku, Gawker Media, 2013-11-28, retrieved 2014-06-13^
- Dreamcast beats Playstation record BBC News, 1999-11-24, retrieved 2008-08-19^
- Sega Scraps the Dreamcast BBC News, 2001-02-24, retrieved 2008-08-22^
- Sega Sports NFL 2K1 Outsells the Competition on Its Debut; First Ever Online Console Game NFL 2K1 Becomes Number One Football Game This Fall Business Wire, Berkshire Hathaway, 2000-11-28, retrieved 2008-08-19^
- Tyler Wilde. A tribute to the Dreamcast VMU GamesRadar+, Future, 2009-09-08, retrieved 2014-06-13^
- Sega warns of losses BBC News, 2000-02-28, retrieved 2014-06-13^
- 『BeenaLite(ビーナライト)』7月17日新発売 Sega, 2008-06-18, retrieved 2014-10-23^
- John Szczepaniak. Company Profile: Tec Toy Retro Gamer, Imagine Publishing, 2006^
- James Ransom-Wiley. Sega-filled handheld Joystiq, AOL, 2006-10-26, retrieved 2010-04-22^
- Scott Alan Marriott. JVC X'Eye – Overview AllGame, All Media Network, retrieved 2013-07-02^
- Scott Alan Marriott. Pioneer LaserActive – Overview AllGame, All Media Network, retrieved 2013-07-02^
- Brandon Sheffield. A Casual Rebirth: The Remaking of Majesco Gamasutra, UBM, 2009-08-10, retrieved 2013-10-09^
- Edison, N.J.-Based Firm Signs Video Game Distribution Deal with Sega Home News Tribune, Gannett Company, 1999-08-06, retrieved 2011-09-29^
- Donald Melanson. Brazil's TecToy cranks out Mega Drive portable handheld Engadget, AOL, 2007-11-13, retrieved 2007-01-23^
- Mega Drive Guitar Idol – 87 jogos Tectoy, retrieved 2010-07-16^
- Innex Launches Products Containing Licensed Sega Genesis Titles In Time For Q4 Holiday Season Innex, September 2009, retrieved 2011-04-25^
- Ken Horowitz. Hands-On: Arcade Legends (Plug-'n-Play) Sega-16, 2004-09-16, retrieved 2013-11-17^