Apple special event (March 7, 2012)
On February 28, 2012, Apple announced a media event scheduled for March 7, 2012, at the Yerba Buena Center. Apple didn't disclose in advance what would be announced at the event, but it was widely expected to be a new version of the iPad.[103][104][105][106] It was also rumored that Apple might release a new television set top box.[107] The announcement affected the tablet resale market,[108] and Apple's stock price reached a record closing figure on the same day that the Dow Jones Industrial Average reached a closing figure of above 13,000 for the first time since the 2008 financial crisis.[109] (Apple is not a Dow Jones component.)
The keynote began 10 AM PST (18:00 UTC) with Cook introducing iOS 5.1, a Japanese version of Siri, and the 3rd generation Apple TV. The key announcement was the introduction of the third-generation iPad that featured a high-resolution Retina display and a marketing tagline “Resolutionary” as a wordplay.[110] Eddy Cue gave a demo of the new Apple TV interface. At the media event, Cook talked about a 'post-PC world', a world where the personal computer is no longer the center of one's digital life, and of how the 3rd generation iPad will be one of the main contributors of the 'post-PC world'.[111]
WWDC 2012 (June 11–15, 2012)
WWDC 2012 was held in Moscone Center West. The ticket price remained the same as the 2010 WWDC, selling at US$1,599. Apple changed the purchasing process by requiring purchases to be made using an Apple ID associated with a paid Apple developer account. Tickets went on sale shortly after 8:30 am Eastern Time on April 25, 2012, and were sold out within 1 hour and 43 minutes.
The keynote on June 11 highlighted the launch of Apple Maps, and also announced refreshed models of the MacBook Air and MacBook Pro, and the all-new 15-inch MacBook Pro with Retina Display. Apple also showcased OS X Mountain Lion (released in July 2012) and iOS 6 (released in September 2012).
This keynote was streamed live exclusively on iOS and OS X devices, through the Safari web browser.
Apple special event (September 12, 2012)
Phil Schiller, Apple's senior vice president of worldwide marketing, took the wraps off the new iPhone for press gathered at the company's San Francisco event, calling the device "the most beautiful product we've ever made, bar none." The iPhone 5 is made entirely of glass and aluminum, Schiller said, adding that the "exacting level of standards" exhibited by the phone is Apple's best hardware engineering to date.
It's the thinnest and lightest iPhone, at 7.6mm thin, and 112 grams. Schiller said those measurements make it the world's thinnest smartphone. The iPhone 5 was also volumetrically smaller than the previous model, the iPhone 4S.
Apple special event (October 23, 2012)
On October 23, 2012, Apple CEO Tim Cook unveiled the new iPad Mini, fourth generation iPad with Retina display, new iMac, and the 13-inch MacBook Pro with Retina display.
