Limited Too is a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice.[1]
Limited Too sold apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age 5–15. At its peak in 2007, Tween Brands operated over 600 Limited Too stores.[2] Three times a year, spring, fall and holiday, Limited Too offered "Too Bucks", which are received with a $50 purchase, and are worth $25 off every $50 purchase (as of 2008) and "Bonus Too Bucks", which are worth $15 off every $40 purchase. On August 12, 2008, Tween Brands announced that the nearly 600 Limited Too stores would convert to the lower-price Justice brand in early 2009, discontinuing the use of the Limited Too name; however, some Limited Too stores retained the old name into 2010.[3]