Lilt was a brand of soft drink manufactured by The Coca-Cola Company and sold only in the United Kingdom, Ireland and Gibraltar.
History
From the 1970s until its dissolution in 2023, Lilt was promoted with the advertising slogan "totally tropical taste."
This famous catchphrase was created by Ken Howlett, who entered a magazine competition and won second prize, receiving a boombox. The first prize was a trip to the Caribbean.
Between 2008 and 2014, The Coca-Cola Company reduced the number of calories in the drink by 56% as part of its efforts to make healthier products in response to the British Government's Public Health Responsibility Deal.[1] The amount of sugar was also reduced alongside the addition of artificial sweeteners (aspartame, acesulfame K and saccharin).
One advertisement in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float", with a song bearing the lyrics "Here comes the Lilt Man." In the late 1990s, it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer, with one advert parodying a