Libresse is a Swedish brand specializing in products for period and daily intimate care. It is a global brand that operates under different names in local markets: Bodyform, Nana, Nuvenia, Saba, Nosotras, Libresse, and Libra.[1]
In November 2025, it was announced that Libresse was one of the assets acquired by Essity (formerly SCA). Founded in 1929 by Ivar Kreuger as a paper packaging company, Essity is a Swedish health and hygiene firm that conducts sales in approximately 150 countries.[2][3]
Products
Libresse creates a range of products to support period and daily intimate care, from pads, liners, washes, wipes, menstrual cups and period pants. Their products provide protection across a range of flows, fits and needs.[4]
Marketing
Since 2017, Libresse has made a name for itself with its taboo-busting advertising campaigns on topics surrounding women's bodies and health.[5] The brand often uses creativity to subvert shame and break down stigma, in line with their purpose.[6] Given that these campaigns push boundaries and contain intimate moments, several have caused some controversy at launch.[7][8][9]
References
- Home libresse.com^
- Essity at a Glance^
- Essity Completes Strategic Acquisition Of Edgewell’s Feminine Care Business For $340 Million Pulse 2.0, retrieved 2025-12-12^
- Our products^
- Libresse's new ad is a rallying cry for every woman's story to be heard 2 July 2020^
- In praise of the vulva: Bodyform and AMV used creativity to subvert shame^
- Viva la 'Joyful Rebellion' (And la Vulva) | LBBOnline^
- Nearly-NSFW 'Viva la Vulva' Ad Triggers Prudish Outrage in France 11 October 2019^
- Bodyform's Kick-Ass Campaign Empowers Women to Enjoy Sport on Their Period 3 June 2016^