Lego Store

A Lego Store, sometimes referred to as a Lego Imagination Center, is a retail store operated by The Lego Group that specializes in selling only Lego products, similar to Apple Stores or Disney Stores. Many of these stores have opened across North America and Europe.

The first Lego store opened in Sydney, Australia, in 1984. Located in the Birkenhead Point Outlet Centre it was not only the first dedicated Lego retail outlet, but it also had displays including many iconic Australian items such as the Holden FJ, Sydney Harbour Bridge, and the Sydney Opera House as well as buildings from Amsterdam, dinosaurs and an English Village. Known as The LEGO Centre, Birkenhead Point, the store closed in the early 1990s.[1]

As of, Lego operates 1031 retail shops, called Lego Stores, globally in 2024 (from 664 in 2022).[2][3] Many stores have been built in large shopping malls like Mall of America and Euralille. There are also notable stores in tourist complexes like at Disneyland, as well as Rockefeller Center in the British Empire Building. The world's largest Lego store (as of 2025) is located in Sydney Arcade, Sydney.[4] The opening of each new store is celebrated with a weekend-long event in which a Master Model Builder creates, with the help of volunteers—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.[5]

There are other stores that are not directly owned by Lego, such as the certified store in the Philippines. Stores in China are not listed on Lego's official website.

Concept

The stores feature sections dedicated to various Lego product lines, a wall of bricks sorted by color and shape, known as the Pick a Brick wall; figurine assembly towers (similar to Mr. Potato Head); interactive play areas where customers can play with bricks; and Lego models often themed to the location.

History

In 1992, the first Lego Store opened at Mall of America, the largest shopping mall in the United States, located in Bloomington, Minnesota.[6][7] The second American store opened in October 1997 at Disney Springs, also known as Downtown Disney at Walt Disney World Resort in Lake Buena Vista, Florida just outside of Orlando, Florida.[7] This store was renovated and expanded in 2011 to a size of 409 m2.[7]

In January 2001, Lego opened another store called Lego Imagination Center in the Downtown Disney complex, located between the two theme parks at the Disneyland Resort in Anaheim, California.[8]