Lego Belville (stylized as LEGO Belville) is a discontinued Lego theme designed to appeal primarily to girls. First introduced in 1994, the theme included multi-jointed doll-like characters that were larger in scale than the traditional Lego minifigure. The toy sets were produced from standard Lego bricks and larger pieces, often in a pink and purple colour scheme, and depicted scenes from fairy tales and fantasy as well as everyday life. The product line was discontinued in 2009. Belville's direct successor is Lego Friends, which was introduced in 2012. Other Lego product ranges that have been designed for girls include Homemaker (1971–1982), Paradisa (1991–1997) and Scala (1997–2001).
Overview
Belville was a product line that was marketed at girls. It was produced from standard Lego bricks, but also featured larger decorative pieces. The range also featured pink Lego pieces, which had been introduced for the first time in the Paradisa sets. Belville figures were larger than the Lego minifigure, but their feet could still attach to traditional Lego pieces. The figures had several points of articulation, such as at the head, shoulders, elbows, wrists, knees and ankles, and more overall detail than traditional minifigures.[1]