Acquisitions and dispositions
Since 2006, Demand Media has acquired a collection of sites and relaunched them with social networking features and video capabilities.[31] In the company's first six months, it made nine acquisitions, including the purchase of registrars eNom and BulkRegister.[32] On November 6, 2008, Shawn Colo, head of Demand Media mergers and acquisitions, said the company would continue to buy niche, well-trafficked sites because the company was profitable and still had "a lot of cash in the bank".[33]
In 2008, Demand Media acquired Pluck, a company providing social networking and commenting solutions to other websites, for a reported $75 million in cash.[34] IndieClick and RSS Graffiti were acquired in August 2011.[35][36] Name.com, a domain name registrar, was acquired on January 7, 2013.[37] Society6 was acquired on June 25, 2013.[38] Saatchi Online was acquired on August 11, 2014.[39]
In August 2014, Demand Media announced it had successfully separated from Rightside Group, Ltd. and its brands eNom, Name.com and online auction site NameJet. As a result of the separation, Demand Media is no longer a provider of domain name services.[40]
In April 2016, Demand Media announced the sale of its brand, Cracked.com, to E.W. Scripps.[41] In May 2016, Demand Media announced the sale of its brand trails.com to LoveToKnow Corp. (owned by Howard Love).[42]
In February 2017, Demand Media's Airliners.net site was acquired by VerticalScope, majority-owned by Torstar.[43] In 2018, Leaf acquired the website Well+Good.[44] In February 2019, Leaf acquired the website OnlyInYourState.[45]
In 2021, Leaf Group was purchased in an all-cash offer by Graham Holdings.[46]
