2000's
In the 2000s, Lancel continued its expansion with the launch of various collections.
In 2006, Lancel reissued the Elsa bucket bag in celebration of its 20th anniversary. In the same year, the company designed Premier Flirt, which became another hit.[12]
Lancel launched various signature handbags which included the Premier Flirt, the Adjani, the Daligramme, L'Amante, and the Brigitte Bardot.
Early on, Lancel branched out to cater to a masculine clientele. In 2015, the French national tricolor flag was printed on the weekender and travel bag collection.[3]
In 2011, Lancel celebrated its 135th anniversary.[13] Lancel launched the Angèle handbag for the occasion,[13] which featured hidden mirrors.
In 2013, Lancel created the L bag, inspired by a 1970s bag found in the company archives. A year later, the brand produced the Charlie, referencing a bag sold in the 1960s.[14] In the 2015 men's collection, briefcases typified high-class businessmen of the 1930s and 1940s.[3]
In 2015, Lancel launched a new line of travel bags called Pop. It was made in France. Thanks to its soft leather, this collection was light and pliable.[15]
Lancel relaunched its range of luggage in 2016 with its "Explorer" products and with Aviona in 2017.
In 2016, Lancel organized various events to celebrate its 140-year history:[16] a travelling exhibition and a book with Flammarion in which several artists were invited to a carte blanche. Marjane Satrapi, Martin Parr, Omar Victor Diop were few of them.
In 2018, following the acquisition by the Piquadro Group, Lancel relaunched the Premier Flirt and launched the Ninon bag, which has become its best seller and is now proposed in new colors and variations at every season.
